Director, U.S. Sales

Manager, Talent Attraction and Growth @ PEAK

The Peak Group of Companies is a leader in home improvement, supplying a vast array of innovative products throughout Canada, the United States, Australia, and New Zealand. Peak is a highly valued, strategic partner of Home Depot. Our unique business platform perfectly aligns with Home Depot’s do‑it‑yourself and professional customer, and our best‑in‑class products are offered throughout Home Depot’s massive retail network.

The Peak Group of Companies – proud recipient of the 2023‑2025 HRD Best Place to Work Award. Our greatest strength is our people—a team of remarkably talented, supportive, and passionate individuals. We are a place where innovation is encouraged, talent and teamwork are celebrated and results and success are rewarded.

We are experiencing continuous growth and have an immediate opening for the Director, U.S. Sales—a pivotal role driving Peak’s retail strategy with a focus on accelerating growth across The Home Depot and other key national partners. Based in Atlanta, this role will build and lead a high‑performing sales organization, strengthen customer relationships and ensure flawless execution of Peak’s go‑to‑market strategy across the United States.

This is a strategic leadership role for a collaborative, hands‑on sales leader who thrives in a fast‑paced, entrepreneurial environment.

• Develop and execute a cohesive U.S. sales strategy aligned with Peak’s growth targets and brand expansion goals.
• Identify new market opportunities, white‑space categories, and regional expansion areas.
• Build strong partnerships with The Home Depot merchants, field leadership, and store teams to drive category growth and brand visibility.
• Analyze sales performance, customer insights, and competitive trends to shape future product and growth strategies.
• Build, coach, and lead a team of Regional Sales Managers and Pro Sales Managers across the U.S.
• Establish clear performance expectations and KPIs that support sustainable growth.
• Foster a collaborative, high‑performance culture that mirrors Peak’s people‑first leadership values.
• Lead top‑to‑top meetings, QBRs, and business reviews with key stakeholders.
• Ensure strong in‑store execution, merchandising excellence, and sustained brand presence throughout U.S. retail locations.

• Partner with Supply Chain, Marketing, Product Development, and Finance to ensure cohesive execution and alignment.
• Develop annual sales forecasts, budgets, and territory plans.
• Monitor pricing, programs, and profitability to support category performance.
• Represent the voice of the customer in internal discussions related to product development, inventory planning, and program execution.

• 20+ years of progressive sales leadership experience, ideally within building materials, home improvement, CPG, or retail partnerships.
• Proven experience leading sales teams in the U.S. market, ideally in Home Improvement.
• Strong understanding of retail programs, merchandising, and category management.
• Demonstrated success leading multi‑state/national, field‑based sales teams (e.g., Regional Sales Managers, Pro Sales Managers) in a distributed environment.
• Proven experience managing strategic relationships with major big‑box or home improvement retailers (e.g., national accounts, merchant teams, SSC), including line reviews, business reviews, and joint business planning.
• Experience developing and executing programs to grow Pro / contractor / trade business through both in‑store and account management channels.
• Strong background in building and executing territory plans, annual sales forecasts, and sales budgets, and adjusting plans based on performance and market insights.
• Experience launching and supporting new products at retail, including in‑store execution, merchandising, and promotional programs.
• Strategic thinker with strong business acumen and the ability to translate strategy into action.
• Exceptional relationship‑building and communication skills.
• Strong analytical capability, with the ability to interpret sales metrics and market data.
• Demonstrated…