Brand Director - Towel​/Napkin

Your Job

Georgia-Pacific is seeking a Brand Director for Towel or Napkin. The role would be leading one of 3 brands (Brawny, Sparkle or Vanity Fair), reporting to the Branded Towel/Napkin VP/GM. In this role, you’ll lead the development and execution of brand vision and strategy; manage the P&L, innovation, portfolio, and pricing decisions; and partner across capability teams to drive execution. Ideal candidates are entrepreneurial operators with a track record of contributing to profitable growth in CPG.

• Develop brand vision and strategies. Develop key brand and category POVs to set the brand vision and strategies and champion these strategies through the organization.
• Lead the brand. Integrate the vision across Sales, Supply Chain, Finance, R&D, Manufacturing, Brand Building and Commercial Strategy through strong cross-functional partnerships.
• Shape portfolio & pricing. Develop recommendations and partner with R&D, Commercial Strategy, and Supply to deliver a winning price/pack/assortment across customers.
• Lead what’s next. Drive innovation planning-turn consumer insights and category trends into future growth opportunities for Brawny.
• Champion S&OP:
  Translate strategy into forecasts and actionable plans that balance demand, supply, service, and profitability.
• Unlock market growth. Support annual account planning with Sales-challenge assumptions, align plans, and convert momentum into measurable results.
• Optimize investments. Use economic thinking and marginal analysis to prioritize spend for the highest return.
• Be data‑driven. Apply analytics to test, learn, and continuously improve commercial strategies.
• Supervise and coach 2 direct reports.

• Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking.
• Be contribution‑motivated, collaborating with cross‑functional teams while being agile with high‑sense of urgency.
• Be able to connect the dots and clearly & effectively communicate to different audiences.
• Willingness to take risk consistent with the company’s and brand’s risk profile.

• Bachelor’s degree or higher.
• 7+ years of brand management or CPG business experience.
• Experience communicating the complex in simple language across cross‑functional teams.

• MBA.
• Strong background & understanding of CPG or Retail industries.
• Experience leading commercial activation within established CPG organizations.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify.