VP of Marketing

Overview

About Us:

Atlanta-based Incident IQ is the leading workflow management platform built exclusively for K-12 districts. Trusted by over 2,000 districts, Incident IQ powers mission-critical services for more than 12 million students and educators nationwide. By connecting technology and operational workflows, Incident IQ enables schools to streamline processes, reduce administrative burdens, and focus on what matters most: supporting students.

Purpose:

Incident IQ is committed to creating a future where every K-12 district operates with seamless efficiency. When operations are unified on a single platform, districts gain the clarity and control needed to build a stronger foundation for student success. We’re focused on delivering the tools, support, and partnerships that help make that vision a reality.

Mission:
Incident IQ is on a mission to eliminate the friction of disconnected systems and clunky workflows that slow schools down. We’re reimagining the critical work that happens behind the scenes, bringing visibility, efficiency, and impact to the processes that keep classrooms running. By streamlining the complex, automating the routine, and surfacing the insights that matter most, we can create the conditions for educators to teach, students to thrive, and districts to shape the future of education.

VP of Marketing Overview:
The Vice President of Marketing is a senior leadership role responsible for orchestrating and elevating the marketing organization at Incident IQ. This leader will serve as the strategic "GTM Engineer," supporting strong functional leaders across Product Marketing, Demand Generation, Brand/Creative, and Events.

This role is not just about managing a department; it is about connecting marketing strategy to business outcomes. You will partner closely with Sales, Product, and Finance to ensure marketing operates as a high-velocity system that drives pipeline, revenue, and long-term category leadership.

• Strategic Leadership & Team Orchestration
• Define the Vision:
  Develop and lead the multi-year marketing roadmap aligned with corporate growth goals ($13M+ ARR and beyond).
• Mentor Leaders:
  Act as a coach to senior leaders in Product Marketing, Demand Gen, and Brand, fostering a culture of innovation, scrappy efficiency, and high accountability.
• Modernization:
  Champion "doing more with less" by centralizing content operations, adopting automation, and developing an AI vision to streamline workflows.
• Demand Excellence:
  Own full-funnel marketing programs, including integrated campaigns, Account-Based Marketing (ABM), and lead-scoring refinements in partnership with Sales.
• Sales Partnership:
  Align with Sales leadership on lead quality, deal progression, and stage-specific marketing support beyond the MQL.
• Product Marketing Stewardship:
  Set the vision for messaging, positioning, and value propositions that resonate across diverse customer segments.

• Brand, Content & Market Presence
• Category Leadership:
  Elevate and sustain a strong market presence, ensuring a consistent brand voice across all touchpoints, including PR and executive visibility.
• Content Operations:
  Oversight of impactful collateral, sales enablement materials, and thought-leadership content that demonstrates technology’s impact on customer outcomes.
• Strategic Events:
  Guide the events motion as a unified pipeline driver with clear expectations for attribution and ROI.
• Data-Driven Decision Making:
  Partner with Revenue Operations to build dashboards providing real-time visibility into CAC, pipeline conversion, and campaign ROI.
• Martech Strategy:
  Oversee a modern, composable martech stack (Hub Spot/SFDC) and investigate LLM search/AI tools to deliver personalized customer experiences.
• Financial Alignment:
  Work closely with the CFO to manage budgets, forecast spend, and demonstrate marketing’s direct impact on the bottom line.

• Experience:
  
  10+ years of progressive B2B Marketing experience, with at least 5 years in a senior leadership role within a growth-stage SaaS company.
• Leadership Breadth:
  Demonstrated success managing and…