Brand Building Leader​/Director - Brawny​/Sparkle​/Vanity

Your Job

We are currently seeking a Brand Building Leader (Director) for the Towel & Napkin Brands:
Brawny, Sparkle and Vanity Fair based in Atlanta, GA. This position will primarily be responsible for leading the iconic Brawny brand equity-building strategies to increase long-term value and market share. Brawny is an iconic brand making a GIANT comeback. With the launch of Brawny 3-Ply, we’re redefining the towel category and creating bold, culture-shaping moments.

The secondary responsibility will be to provide brand building oversight and support for Sparkle, the #1 mainstream towel, and Vanity Fair, the #1 napkin brand. The ideal candidate is a self-starter with an entrepreneurial spirit and a track record leading successful commercial strategies in consumer goods. This position is also expected to serve as a key member of the Towel & Napkin leadership team and help build organizational capabilities around brand-building.

The role reports to the VP/GM of Towel & Napkins and will supervise a team of 2 direct reports.

• Build bold brand equity strategies and execute them with excellence across campaigns, partnerships, packaging, and new product launches.
• Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between.
• Bring retailer campaigns to life in partnership with sales and shopper marketing – tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.
• Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
• Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend.
• Be hands-on. This is a roll‑up‑your‑sleeves role – not just guiding, but doing.
• Be a principled entrepreneur. Applying economic thinking and marginal analysis to optimize investment recommendations, weighing trade‑offs and aiming to maximize return on investment.
• Supervise, coach, and help the team of direct reports.

• Bachelor’s Degree or higher.
• Background & understanding of CPG or retail industries.
• Experience leading successful brand campaigns and commercial activations.

• MBA.
• 7+ years of marketing and overall business experience.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify.