Programmatic and DOOH Media Manager
Listed on 2026-03-13
-
IT/Tech
Digital Marketing
Benefits
- Competitive salary
- Training & development
Location:
Atlanta, GA (Hybrid – 4 days in office, 1 remote)
Reports To:
CEO
Division:
Media & Monetization
Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform EV Charging Stations into recurring, high-margin media assets.
Our chargers are not just energy delivery systems — they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments.
We are now seeking a Programmatic & DOOH Media Manager to architect, manage, and scale this media division into a regional (and eventually national) advertising network.
Position OverviewThe Programmatic & DOOH Media Manager will be responsible for designing and scaling GGES’s digital out-of-home media ecosystem across:
- EV charging screens
- Parking monetization platforms
- QSN-L smart node network
- Future data-driven media assets
This is a strategic revenue leadership role focused on:
- Programmatic platform integration
- Yield optimization
- Agency and brand partnerships
- Direct advertiser acquisition
- Revenue growth and scalability
- Media network positioning for long-term enterprise value
This role will own the full advertising lifecycle — from inventory architecture to performance reporting.
Key Responsibilities- Develop and execute the long-term DOOH monetization strategy.
- Design tiered inventory packaging (premium, standard, local).
- Create CPM rate cards and dynamic pricing models.
- Structure direct vs. programmatic revenue mix.
- Establish local, regional, and national sales frameworks.
- Position GGES as a premium EV-driver-focused media network.
- Lead integration and optimization with platforms such as:
- Broadsign
- Vistar Media
- Place Exchange
- Manage SSP/DSP relationships.
- Optimize fill rate, eCPM, and blended CPM.
- Monitor performance metrics and reporting dashboards.
- Ensure creative compliance and technical integrity.
- Develop inventory reporting systems for executive review.
- Establish revenue per screen per month benchmarks.
- Develop peak vs off-peak monetization strategies.
- Create local advertiser bundles.
- Build recurring advertising subscription models.
- Increase fill rate to target thresholds (60–75%+).
- Improve effective revenue per charger through packaging and data segmentation.
- Develop relationships with regional and national ad agencies.
- Secure anchor brand partnerships.
- Structure multi-location retail campaigns.
- Build strategic partnerships with
- Grocery chains
- Automotive brands
- Financial institutions
- Healthcare systems
- Local business networks
- Present media kits and negotiate commercial terms.
- Create outbound strategy targeting:
- Regional businesses
- Multi-site property owners
- Franchise operators
- Develop bundled cross-platform advertising packages.
- Support sales pipeline and CRM tracking for advertisers.
- Design scalable advertiser onboarding systems.
- Develop audience segmentation strategies using:
- Dwell time
- EV driver behavior
- Geographic data
- Retail proximity
- Explore attribution partnerships and retail measurement tools.
- Build narrative around premium EV-driving demographic.
- Position inventory as high-income, high-dwell audience exposure.
- Design integrated advertising packages across:
- EV charging screens
- QSN-L nodes
- Parking monetization systems
- Create enterprise sponsorship packages.
- Align QSN-L brand strategy with monetization goals.
- Develop scalable media frameworks for future node deployments.
- Establish full programmatic ecosystem integration.
- Launch formal media kit and rate card.
- Achieve minimum 60% average fill rate.
- Secure 3–5 anchor brand partnerships.
- Build advertiser CRM pipeline.
- Deliver recurring, predictable…
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