Global Marketing Senior Analyst – International

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

The Global Marketing Automation Senior Analyst is responsible for the hand‑on technical development, execution, reporting, analysis, and optimization of data‑driven marketing automation strategies, programs, technologies, and data at scale, globally. He/She collaborates with internal and external teams around the world on campaign strategy, campaign and automation requirements, audience strategy, data strategy, data signal development, data activation, data synchronization, and data integrity.

He/She creates all aspects of campaigns using marketing automation technologies and data. He/She is accountable for compliant execution to protect the organization against risk of significant financial penalties that can be assessed for regulatory violations. He/She also supports the ongoing management of the marketing automation system and related components.

• Provides subject matter expertise on marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data‑driven, multi‑channel, sustained campaign approach.

• Possesses acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.

• Facilitates data‑driven strategy, agile execution, and optimization through collaboration with cross‑functional teams of internal and external parties (including agency partners and technology providers).

• Evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.

• Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.

• Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.

• Provides guidance to evaluate alternatives, help determine campaign impact, recommend courses of action, and design and implement technical and non‑technical solutions to meet business objectives.

• Collaborates with cross‑functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, audience, data, and automation requirements; creative; and measurement plan for each assigned campaign.

• Conducts large‑scale analysis, derives insights, and makes data‑driven recommendations.

• Handles the hands‑on technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS’s marketing automation tools, Databricks, and other technologies and data sources. This includes highly personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data privacy compliance; thorough campaign QA and testing;
  
  campaign approval and deployment; and reporting/dashboards.

• Measures, analyzes, reports on, and makes optimization recommendations to evaluate effectiveness.

• Troubleshoots and resolves technical and other campaign issues.

• Identifies and implements solutions to increase efficiency and reduce compliance risk.

• Ensures realistic timelines, including milestones and dependencies, have been established and proactively…