CRM Marekting & Automation Specialist

7-Figure Educator provides Black educators with the coaching, content, curriculum, and community necessary to grow six and seven figure education consulting businesses.

We do this work because we are passionate about school leadership, equity, and supporting Black educators to build their wealth.

CRM Marketing & Automation Specialist

The CRM Marketing & Automation Specialist is responsible for the hands‑on execution of marketing campaigns and lead management workflows inside the company’s CRM platform (Go High Level ). This role ensures that the marketing strategy is translated into high‑performing technical builds that support top‑of‑funnel lead generation, nurture sequences, and the sales pipeline. The role will report to our Manager of Marketing & Content Strategy and partner with all functions.

This is a primarily tactical role with a strong focus on marketing automation, campaign deployment, CRM pipeline management, and performance tracking. The ideal candidate is both detail‑oriented and systems‑minded, with the ability to recommend the most effective technical approach to bring marketing funnels to life.

CRM & Marketing Automation Execution

• Building and updating sales pages inside Go High Level
• Build, launch, and maintain funnels, workflows, and automations inside Go High Level
• Configure forms, schedulers, landing pages, triggers, campaigns, and pipeline stages
• Implement email and SMS campaigns using provided strategy, messaging, and assets
• Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts
• Ensure all automations are tested, QA’d, and deployed accurately
• Manage CRM hygiene including tag accuracy, contact card updates, etc.

• Manage the CRM components of top‑of‑funnel marketing campaigns
• Connect lead sources (ads, landing pages, website, and integrations) into the CRM
• Monitor and optimize lead flow from capture through handoff to sales
• Maintain and improve nurture sequences to increase conversion rates
• Support the execution of product launches and promotional campaigns

• Build and maintain pipelines that reflect the company’s sales process
• Automate task assignments, follow‑ups, and internal notifications
• Ensure accurate tracking of opportunities, customer journeys, and conversion points

• Track and report on campaign performance (opens, clicks, conversions, lead movement)
• Maintain CRM data hygiene and list health
• Identify workflow issues and performance gaps and recommend improvements
• Create and maintain simple dashboards and reporting views

• Recommend the most effective and scalable way to build funnels and automations
• Identify opportunities to improve efficiency through better system configuration
• Research and test new automation features and integrations

• Minimum of 2 years of hands‑on experience building and managing CRM or marketing automation systems
• Demonstrated experience with Go High Level  and GHL SaaS configurator (required)
• Experience executing email and/or SMS marketing campaigns within a CRM
• Knowledge of A2P compliance requirements
• Strong understanding of automation workflows and triggers
• Pipeline management
• Lead lifecycle and segmentation
• Excellent communication across multiple function departments
• Ability to translate marketing plans into technical builds
• Strong QA and troubleshooting skills
• Excellent organizational and project management ability (Experience with Click Up a plus)
• Comfortable working in a fast‑paced, collaborative remote environment
• Experience supporting lead generation and product launch campaigns
• Familiarity with marketing analytics and conversion tracking
• Experience integrating third‑party tools via native integrations, Zapier, or webhooks

• Our marketing campaigns are deployed accurately and on schedule.
• Our lead flow through the CRM is seamless and measurable.
• Our sales pipeline automation reduces manual work and increases follow‑up consistency.
• Our nurture sequences are functioning and improving conversion rates.
• Our…