Social Media Specialist

Hybrid | Long-Term Contract-to-Hire | Paid + Organic Strategy | Brand Storytelling

The Senior Social Media Specialist leads paid and organic social strategy across multiple high-growth consumer brands—owning campaigns from planning and creative development through optimization, analytics, and ROI reporting.

You’ll be the digital voice of the brand, balancing creativity and data with a strong understanding of what grabs attention online. This role is perfect for someone who pushes trend-worthy content ideas, understands platform nuance, and thrives in a collaborative, entrepreneurial environment where fresh thinking is encouraged.

• Develop and plan monthly paid social campaigns aligned with broader marketing initiatives.
• Own the full paid social strategy across platforms like Meta, Tik Tok Ads, X, and You Tube.
• Build, launch, monitor, and optimize ads end-to-end—targeting, bidding, creative setup, and reporting.
• Design and implement A/B tests to continually improve campaign performance.
• Manage and forecast the social media budget, maximizing ROI across boosts, paid ads, and collaborations.

• Act as the digital voice of the brand across social channels.
• Collaborate with the Content Lead to elevate content effectiveness and platform-specific optimization.
• Bring creative, trend-driven ideas that move beyond “safe” content while staying on-brand.

• Analyze and report monthly on engagement, reach, conversions, and ROI.
• Translate data into recommendations that shape current and future strategy.
• Monitor competitors, industry trends, and platform changes to spot new opportunities.
• Partner with leadership and the communications team to execute initiatives tied to predefined marketing strategies.
• Provide strategic input on content, campaigns, and channel improvements.

• Bachelor’s degree in communications, marketing, digital media, or related field.
• 4+ years of professional social media experience (organic + paid).
• Proven success running and optimizing paid social campaigns.
• Experience working within a defined budget and reporting ROI.
• Strong understanding of SEO, SEM, social algorithms, and platform best practices.
• Deep knowledge of Instagram, Facebook, Tik Tok, You Tube, X, and how content behaves differently on each.
• Exceptional writing, editing, and communication skills.
• Strong data literacy—comfortable turning analytics into strategic action.
• Experience with tools like Meta Ads Manager, Google Analytics, Sprout Social, etc.
• Strong organization + ability to manage multiple campaigns at once.
• Experience in tools, construction, or enthusiast-driven industries is a plus (not requir