Developer Marketing Manager

Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we  Dream Big ,  Win Together ,  Keep it simple , and  Make it Happen . These values are our foundation!

We're looking for an experienced Developer Marketing Manager to build and scale our developer acquisition engine, shape an outstanding onboarding experience, and create the foundations for a modern, community-driven developer ecosystem at Sinch.

This role will own the developer digital journey end-to-end - from first touch through activation, engagement, and advocacy - while partnering deeply with Product, Developer Experience, Growth, and Documentation teams.

You ll be the bridge between what developers need and how Sinch shows up across channels like Stack Overflow, Git Hub, Reddit, Discord, webinars, documentation, performance marketing, and lifecycle automation.

This is a hands‑on builder role for someone who loves technical audiences, can craft clear messaging for APIs and SDKs, and wants to shape the next generation of developer experience  will have a small team to support your goal and manage as you navigate developer experience at Sinch.

Build Sinch's developer community presence (Discord, Slack, Git Hub discussions, etc.).

Launch a recurring cadence of developer workshops, office hours, and webinars.

Create an "always-on" developer engagement engine.

Collaborate with Documentation + DX teams to improve clarity, navigation, and usability.

Drive the structure of tutorials, quick starts, recipes, and sample projects.

Define best practices for API storytelling and integration guides.

Identify and run developer events (virtual & in‑person).

Build and scale a Developer Advocate Program, including external champions and internal SMEs.

Support product launches with demos, sample apps, walkthroughs, and technical narratives.

Partner with Growth to build developer‑specific campaigns:
Git Hub sponsors ads, Stack Overflow ads, Reddit Performance Ads, Google Ads for coding language queries

Ensure developer‑facing funnel measurement across awareness, sign‑up, and activation.

Build automated, personalized nurture flows for developers:
First message sent, Sample app usage, feature adoption, API improvements

Create walkthroughs, product tours, and progressive learning sequences.

Establish relationships with technical publications and reviewer ecosystems.

Coordinate developer case studies, reviews, and ecosystem relations.

Own the developer‑specific narrative and messaging in the market

5+ years of experience marketing to developers, engineers, or technical audiences.

1+ year(s) of experience managing a team or acting as a team lead

Ability to write or edit technically accurate content (APIs, SDKs, docs, tutorials).

Understanding of Git Hub workflows and developer communities.

Experience with community platforms (Stack Overflow, Reddit, Discord).

Ability to work cross‑functionally with Product & Engineering.

Strong analytical and growth mindset.

• Nice to Haves:

  • Hands‑on coding familiarity (can read/write code samples)

  • Previous experience in CPaaS, SaaS, or Dev Tools
    .

  • Experience working with developer relations, dev advocates, or technical writers.

  • Event or workshop facilitation.

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency‑based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data‑driven assessment to enhance our hiring success and identify candidates likely to excel.

We…