Marketing Web Developer - HubSpot

As the Marketing Web Developer, you will be an integral part in the success of our GTM digital experiences. As a key member of the marketing team, you will be a part of a group that executes on strategies and tactics across our web presence through storytelling and design.

Your role will be a player / coach, who both helps facilitate team members and vendors to implement initiatives defined by strategy while also executing on those projects yourself. The Marketing Web Developer enjoys working in a modern development environment (Hub Spot preferred) and has a passion for balancing design implementation with the data driven aspects of web analytics to take our marketing results to the next level.

The Marketing Web Developer will work with the Manager, Email & Digital Marketing to create a comprehensive SEO & SEM strategy, focusing on filling the top of the funnel with motivated prospects while optimizing conversions across our channels. An analytical approach, experimental mindset, and a desire to let data dictate decision making is essential for success in this role.

• Design, build, maintain, and optimize web pages, user interfaces and interactive digital experiences ensuring Construct Connect brand standards and web development best practices.
• Guide your team with an experiment-first mindset. Push your team to continuously test and learn, while reporting test results to all relevant parties so learning team learnings become learnings for the entire organization.
• Work with SEO Specialist to develop and execute on SEO strategies to increase organic search growth, visibility and drive high quality traffic to Construct Connect’s web properties.
• Manage and implement PPC strategies, including keyword research and A/B testing, to maximize conversion and ROI.
• Analyze user behavior and web performance metrics to identify opportunities for improving landing and we page conversion rates.
• Work closely with and manage communications between web development team and other stakeholders in marketing, sales, and product teams to ensure web initiatives support broader company initiatives.
• Collaborate with sales and marketing teams to monitor and analyze sales funnel performance, ensuring alignment between web strategies and lead opportunity creation and conversion goals.
• Manage relationships with web development vendors and manage projects on which vendors are being used.
• Quality Assurance (QA), bug reporting, tracking, and testing across the Company’s digital marketing channels (internal and external).
• Stay updated on industry trends, web development technologies, SEO techniques, and digital marketing innovations to drive continuous improvement.
• Use various APIs and programming languages to pull in dynamic web content.
• Build reusable code and libraries for consistency and to reduce redundancies.
• Lead continuous efforts to provide accessible web experiences for people with disabilities that are compliant with federal and other regulations.
• Coordinate with team members to ensure web site(s) can adapt quickly and easily in response to continuous changes in web content, applications, and priorities.
• Contribute to management of web hosting and DNS records.
• This job description in no way implies that the duties listed here are the only ones that team members can be required to perform.

• 3+ years’ experience building web experiences inside Hubspot CMS.
• Experience in Enterprise B2B tech stacks that include connecting Hubspot to CRM systems (Salesforce), customer and user experience management systems (Pendo) and data lakes/repositories (GCP).
• Working knowledge of Hub Spot HUBL platform, PHP, Python, backend databases (MySQL), Bit Bucket (Git).
• Experience with website analytic tools (e.g., Google Analytics/Google Tag Manager, Post Hog).
• Experience with A/B tests and content targeting/personalization.
• Experience managing and updating a portfolio of websites with frequent updates with attention to detail with a strong eye for design layout with web/mobile UI/UX.
• Proven expertise in accountability enforcement, results-driven contribution, and strategic decision-making.
• Experience in driving results and making sound…