Senior Product Manager Notification Strategy

Overview

Delta Air Lines is seeking a strategic leader to support Notification Channels Strategy, shaping how we communicate with customers across the travel ribbon. This role sits alongside other team members responsible for the holistic messaging strategy within Digital channels.

You will develop and implement a channel strategy for notifications, ensuring that operational messages (e.g., trip communications for day of travel, ground experience updates, travel prep) are delivered to the right channel, at the right time, with clarity and consistency. This role requires strong collaboration across multiple stakeholder groups, including Ground Experience, Trip Communications, Digital, Marketing, and Technology teams.

• Support Notification Channel Strategy
• Define and maintain a comprehensive channel plan for notifications across multiple digital channels
• Establish governance for message prioritization, sequencing, consistency and frequency to avoid customer fatigue and ensure compliance
• Shape Future Messaging Framework
• Partner with leadership to design a scalable operating model for customer messaging governance, balancing marketing and operational priorities
• Develop standards timing and personalization across channels
• Stakeholder Alignment & Collaboration
• Work closely with Ground Experience, Trip Communications, and other cross-functional teams to identify operational messaging needs and integrate them into the channel strategy
• Serve as the primary liaison between business units and technology teams to ensure feasibility and execution of channel plans
• Data-Driven Decision Making
• Use analytics and customer insights to optimize channel performance and improve engagement
• Define KPIs for notification effectiveness and report regularly to leadership
• Compliance & Risk Management
• Ensure all messaging adheres to legal, privacy, and regulatory requirements (e.g., opt-out protocols)

This position is critical to shaping Delta’s customer communication ecosystem, ensuring that every message, whether operational or marketing, delivers value, builds trust, and enhances the travel experience.

You will lay the foundation for a strategic messaging governance model that scales across channels and teams.

• Proven experience developing multi-channel communication strategies (push, SMS, email, in-app, emerging channels) for large-scale consumer brands
• Deep understanding of customer lifecycle messaging and operational communications (e.g., trip updates, service alerts, disruption notifications)
• Familiarity with airline operations and customer experience touchpoints, including ACS (Airport Customer Service), Ground Experience, and Trip Communications
• Expertise in channel governance, including prioritization, sequencing, and compliance with legal/privacy regulations
• Trip Communications, and Ground Experience, with a strong understanding of Delta’s operational strategy and processes
• Strong strategic thinking and ability to translate business goals into actionable channel plans
• Excellent stakeholder management and communication skills
• Consistently prioritizes safety and security of self, others, and personal data
• Embraces diverse people, thinking, and styles
• Possesses a high school diploma, GED, or high school equivalency
• Is at least 18 years of age and has authorization to work in the United States

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Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience, Servant Leadership, and Teamwork – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary, industry-leading profit sharing program, and performance incentives
• 401(k) with generous company contributions up to 9%
• Paid time off including vacation, holidays, paid personal time, maternity and parental leave
• Comprehensive health…