E- Commerce Assistant Manager

Overview

Village Retail is a curated retail destination located in Atlanta, GA. Village Retail seeks an experienced Assistant E-Commerce Manager to support and execute daily e-commerce operations while driving online sales growth. This role is responsible for managing our Shopify storefront, Tik Tok Shop, online vendor relationships, email marketing, and digital advertising—all while ensuring seamless customer experiences. The ideal candidate is a hands-on operator who thrives in fast-paced environments and brings deep fluency across e-commerce platforms, social commerce, and digital marketing.

Part-Time (30-35 hours per week)
Compensation: $23/hour

• Shopify Platform Management
  • Manage day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing
  • Optimize product pages for conversion including imagery, descriptions, variants, and cross-selling opportunities
  • Configure and maintain Shopify apps and integrations (inventory sync, shipping, email marketing, analytics, POS integration)
  • Troubleshoot site issues, monitor uptime, and coordinate with developers for technical updates
  • Manage checkout optimization, discount codes, gift cards, and promotional campaigns
  • Ensure mobile responsiveness, site speed, and user experience meet best-in-class standards
  • Sync inventory and sales data between online and physical retail locations
• Tik Tok Shop Management
  • Set up, manage, and optimize Village Retail's Tik Tok Shop presence
  • Maintain Shop Performance Score (SPS) by meeting fulfillment standards, customer service benchmarks, and policy compliance
  • Create and manage product listings optimized for Tik Tok's discovery algorithm
  • Coordinate with Tik Tok affiliate creators and manage the affiliate program including commission structures, sample requests, and creator relationships
  • Plan and execute Tik Tok LIVE shopping events and shoppable video content
  • Monitor Shop Health metrics including order fulfillment rates, customer satisfaction, and return rates
  • Stay current on Tik Tok Shop policies, seller requirements, and platform updates
• Online Vendor Relationship Management
  • Serve as primary point of contact for vendors selling through Village Retail's e-commerce channels
  • Onboard new vendors to online platforms including product setup, imagery requirements, pricing, and inventory processes
  • Communicate regularly with vendors regarding inventory levels, restocking needs, and sales performance
  • Coordinate product launches and promotional campaigns with vendors
  • Track vendor performance metrics including sell-through rates, return rates, and customer feedback
  • Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries
  • Maintain accurate vendor records, product information, and pricing across all online channels
  • Negotiate terms for online exclusives, promotions, and featured placements
  • Ensure vendors meet quality standards for product photography, descriptions, and packaging
• Social Commerce & Influencer/Affiliate Marketing
  • Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms
  • Develop and manage influencer and creator partnership programs with clear deliverables and performance tracking
  • Create and distribute affiliate links, promo codes, and UTM parameters for campaign attribution
  • Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission
  • Track influencer/affiliate performance and calculate ROI across campaigns
• Email Marketing & Klaviyo Management
  • Own and execute the email marketing strategy using Klaviyo
  • Build, segment, and maintain email lists with advanced segmentation strategies
  • Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotions
  • Create and optimize automated email flows including:
    • Welcome series for new subscribers
    • Abandoned cart recovery sequences
    • Post-purchase follow-ups and review requests
    • Win-back campaigns for lapsed customers
    • Back-in-stock notifications
  • Implement SMS marketing campaigns integrated with email strategy
  • A/B test subject lines, content, send times, and CTAs to optimize performance
  • Monitor deliverability and maintain healthy sender reputation
• SEO & Organic Search
  • Execute SEO strategy to increase organic traffic and search visibility
  • Conduct keyword research for product pages, collections, and content
  • Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text
  • Monitor and improve site speed and mobile usability
  • Track keyword rankings and organic traffic using SEMrush, Ahrefs, or similar tools
  • Monitor Google Search Console for technical issues and search performance
• Google & Paid Advertising
  • Set up and manage Google Analytics 4 (GA4) including event tracking and e-commerce reporting
  • Create and manage Google Ads campaigns (Shopping, Search, Performance Max)
  • Set up and optimize Google Merchant Center feed; troubleshoot product disapprovals
  • Manage Meta…