CRM Program Manager

Overview

Warner Bros. Discovery seeks a CRM Program Manager responsible for managing, executing, and optimizing customer relationship management strategies to drive engagement, retention, and revenue growth. This role blends strategic planning with hands-on execution, leveraging customer insights, data analytics, and lifecycle marketing best practices to deliver personalized, impactful customer experiences across all channels.

Key focus areas include managing CRM programs to support business objectives such as acquisition, engagement, retention, and reactivation; developing and gathering requirements and timelines for CRM projects; and partnering with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs.

Our company is seeking a CRM Program Manager who is responsible for managing, executing, and optimizing customer relationship management strategies to drive engagement, retention, and revenue growth. This role blends strategic planning with hands-on execution, leveraging customer insights, data analytics, and lifecycle marketing best practices to deliver personalized, impactful customer experiences across all channels.

• Manage the overall CRM programs to support business objectives, including acquisition, engagement, retention, and reactivation.
• Develop and gather requirements and timelines for CRM projects (Marketing, Analytics, etc.).
• Partner with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs.
• Design, test, and optimize multichannel campaigns (email, SMS, push notifications, in-app, etc.) that drive measurable outcomes.
• Lead A/B testing and experimentation to refine messaging, timing, and channel mix for maximum impact.
• Translate customer insights and behavioral data into actionable strategies.
• Monitor performance of CRM programs and report on KPIs such as engagement, retention, LTV, churn, and conversion.
• Stay current on CRM technology, tools, and best practices to ensure continuous improvement and innovation.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in CRM, lifecycle marketing, retention, or loyalty strategy roles.
• Proven success in developing and executing customer lifecycle strategies that drive measurable results.
• Strong analytical skills with ability to interpret complex data sets and translate into strategy.
• Hands-on experience with CRM tools and marketing automation platforms.
• Excellent project management skills with the ability to balance strategic vision and execution.
• Strong communication and stakeholder management skills.

Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at  along with insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $0.00 - $0.00 salary per year.

Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.