Product Manager, Attribution & Forms

Product Manager – Attribution & Forms

Call Rail seeks a highly motivated, analytical Product Manager to drive the strategy and execution of our Attribution and Forms features. This domain is critical to providing marketers with the complete, multi‑touch customer journey, spanning calls and web forms.

• Own the Attribution
  
  Roadmap:
  
  Define, champion, and align the roadmap with business goals and the needs of B2B marketers and agencies.
• Deepen Attribution Models:
  Evolve multi‑touch attribution capabilities, ensuring accuracy across complex journeys that include calls, texts, and form submissions, integrating advanced metrics.
• Lead Discovery & Insight:
  Regularly talk to customers, define and analyze data to discover relevant evolutions in marketing tech, data privacy, and the competitive landscape.
• Define & Specify Work:
  Write clear, concise, and actionable epics, user stories, and acceptance criteria for the dev team, balancing technical requirements with tangible customer value.
• Manage the Backlog & Execution:
  Prioritize product development work for your squad and manage the backlog based on company priorities and ROI.
• Drive Cross‑Functional Delivery:
  Partner with engineers and designers to discover best solutions to customer problems and drive end‑to‑end feature delivery.
• Ensure Launch & Stakeholder Alignment:
  Communicate functionality and release plans internally to stakeholders across the company for smooth launches and successful adoption.
• Define & Track Success:
  Measure data quality, report usage, feature adoption, and report findings, learnings, and next steps.
• Maintain Data Quality:
  Oversee daily workflow with sprint team to keep high data fidelity.

• 3+ years as a Product Manager focused on marketing analytics, attribution, data platforms, or ad technology.
• Strong technical fluency: comfortable discussing data models, API integrations, and complex data pipelines with engineers.
• Mar Tech background: delivering B2B SaaS products that support marketing automation platforms, web analytics, or CRM integrations.
• Attribution expertise: deep understanding of various attribution models and application to real‑world spend optimization.
• Prioritization & clarity: demonstrate ability to drive product strategy from concept through execution in agile.
• Agile collaboration: experience working in agile teams and collaborating with engineers and designers in fast‑moving environments.
• Tool proficiency:
  Atlassian/Jira, Looker, Full Story, or similar analytics platforms.

• Competitive salary $94‑129k
• Healthcare, dental & vision, 401(k) with match, HSA, PTO, and flexible vacation policy.
• Hybrid work option with stipend, company car pool, and office perks.
• Employee stock options, educational allowance, and charitable matching.
• Paid parental leave, catered lunch, company outings, and equity in Call Rail.

Location: Atlanta, GA (hybrid; in‑office Tuesdays & Thursdays).
Apply now.