Sr. Analyst SEO Technology

Position Purpose

The Sr. Analyst SEO Technology is responsible for driving organic growth and discoverability of site content and experiences on

The Sr. Analyst SEO Technology is responsible for driving organic growth and discoverability of site content and experiences on

• 20 % Cross-functional partnership
  - Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall work streams.
• 10% Professional Development and Process Improvement
  - Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.
• 25% Project planning and implementation
  - Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.
• 15% Reporting & Measurement
  - Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.
• 30% SEO Strategy and Analysis
  - Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.

• This position reports to Manager SEO Technology
• This position has 0 direct reports.

• Typically requires overnight travel 5% to 20% of the time

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• Working knowledge of Microsoft Office Suite
• Working knowledge of presentation software (e.g., Microsoft PowerPoint)
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
• Excellent written and verbal communication skills
• Prior experience with enterprise level SEO, preferably in an ecommerce environment
• Proven track record with successfully advocating for SEO, prioritizing work in a highly-matrixed environment, and measuring the impact of optimizations
• Deep experience with SEO and industry accepted best practices
• Excellent communication and collaboration skills
• Strong analytical skills with the ability to analyze large amounts of data and identify insights
• Experience with enterprise level SEO tools, such as Google Search Console, Deepcrawl, Brightedge, Moz, etc.
• Ability to work independently and manage multiple priorities simultaneously.

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED

• 3

• 3

• None

• None

• None

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict