Senior Manager, CRM & Customer Loyalty

Senior Manager, CRM & Customer Loyalty (Contract)

Location:

Atlanta, GA (Hybrid – 3 days onsite, flexible)

Contract Length: ~5 months (potential to extend or grow into a permanent role)

Pay Rate: $67/hour (slight flexibility)

Schedule:

Monday–Friday | 40 hours/week

We are seeking a Senior Manager, Loyalty & CRM to lead loyalty marketing and CRM execution for a high-volume, consumer-focused brand. This is a hands-on, technical marketing leadership role for someone who thrives at the intersection of strategy, data, and marketing technology
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You’ll own loyalty and CRM campaigns end-to-end—planning, segmentation, execution, QA, and optimization—while leading a small technical team and partnering closely with agencies and cross-functional stakeholders. This role is ideal for a CRM leader who enjoys autonomy, complex journey logic, and delivering flawless execution in a fast-paced environment.

• Lead loyalty and CRM initiatives designed to grow membership, engagement, and retention
• Plan and execute targeted campaigns including gated offers, gamification, acquisition incentives, and point multipliers
• Stay current on loyalty, personalization, and CRM best practices and apply insights to campaign strategy
• Own the loyalty and CRM campaign calendar across email, push, in-app messaging, and SMS
• Build and oversee advanced segmentation and customer journeys
• Ensure accuracy, QA, and on-time deployment of all campaigns and offers
• Serve as final approver before campaigns launch to ensure brand alignment and flawless execution
• Lead Braze campaign and canvas builds, QA, and deployment
• Manage loyalty platform offer setup and execution (Punchh or similar)
• Work across app and website environments to deliver seamless customer experiences
• Diagnose and resolve issues related to campaign delivery or offer setup

• Partner with Product, Analytics, Category, Brand, IT, and Creative teams
• Participate in UAT and support platform enhancements tied to personalization
• Serve as the primary point of contact for CRM and strategy agencies to get campaigns “out the door”

• Partner with Analytics to measure performance (engagement, margin, profitability)
• Use insights to optimize campaigns and improve ROI
• Continuously improve loyalty and personalization processes
• Manage and mentor 2 direct reports focused on technical campaign execution
• Provide guidance, feedback, and final approvals on campaign builds

• 5–7+ years in loyalty marketing, CRM, or digital marketing
• 2+ years managing people
• Strong, hands‑on experience with Braze (campaigns, canvases, segmentation, QA)
• Experience with a loyalty platform (Punchh or similar)
• Advanced understanding of data‑driven marketing, segmentation, and journey logic

• Experience with consumer brands (retail, QSR, or high-volume B2C environments)
• Exposure to modern marketing tech stacks
• Comfortable operating independently with minimal oversight
• Bonus: exposure to social media or paid media environments

• Strategic yet execution‑focused
• Highly organized and detail-oriented
• Collaborative, solution‑oriented mindset
• Passionate about targeted, personalized marketing

• High ownership and visibility
• Hands‑on leadership in modern CRM and loyalty technology
• Opportunity to make an immediate impact
• Potential pathway to extension or permanent employment