Senior Manager, Digital Marketing Strategy

Overview

Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs
• And more

Work Location: Atlanta, GA

• The Senior Manager, Digital Marketing Strategy plays a critical leadership role in shaping and executing digital marketing efforts that drive performance, alignment, and measurable impact across the organization.
• As part of the Performance Marketing team, this role is responsible for connecting digital strategy to execution by overseeing page publishing, guiding integrated digital campaigns, and ensuring consistency across channels, platforms, and teams.
• This role manages and develops a team of Digital Marketing Managers, with a strong emphasis on coaching, education, and capability-building to continuously elevate digital expertise across the team.
• The Senior Manager works closely with partners in Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations to translate campaign goals into effective digital experiences and ensure campaigns are executed efficiently, accurately, and at scale.
• This role requires strong strategic thinking, people leadership, and the ability to connect complex digital initiatives across multiple stakeholders in a fast-paced environment.
• People Leadership & Team Development
  • Lead, manage, and develop a team of Digital Marketing Managers, providing coaching, mentorship, and ongoing education
  • Strengthen digital marketing capabilities and support career growth through performance management, feedback, and skill development
  • Foster a collaborative, high-performing team culture focused on quality, accountability, and continuous improvement
• Digital Strategy Oversight & Campaign Alignment
  • Oversee execution of digital marketing strategy across campaigns, ensuring alignment with business objectives, performance goals, and digital touchpoints
  • Translate integrated marketing and performance campaign strategies into clear digital requirements, workflows, and execution plans
  • Ensure consistent implementation of digital campaigns across channels and platforms
• Digital Publishing Governance & Experience Quality
  • Guide and oversee page publishing efforts, ensuring digital content is accurate, optimized, on-brand, and aligned with campaign strategy
  • Establish and enforce best practices for user experience, accessibility, performance, and content structure
  • Maintain governance standards to ensure quality, consistency, and compliance across digital experiences
• Cross-Functional Partnership & Alignment
  • Serve as a key connector across Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations teams
  • Align digital efforts, timelines, and priorities across teams to ensure seamless execution
  • Act as a strategic advisor and escalation point for digital execution challenges
• Operational Excellence & Process Improvement
  • Partner with Marketing Technology and Operations to improve processes, tools, and workflows related to digital publishing, campaign execution, and optimization
  • Identify opportunities to improve efficiency, scalability, and effectiveness of digital marketing operations
  • Support adoption of new tools, capabilities, and ways of working
• Performance Monitoring & Continuous Improvement
  • Monitor performance and execution quality across digital campaigns and experiences
  • Use data and insights to inform recommendations, optimization priorities, and continuous improvement efforts
  • Ensure learnings are shared and applied across teams to drive ongoing performance gains
• Additional Duties as Assigned
• Travel:
  Less than 10% of the time may be required
• Work Type:
  Hybrid employee - splits time between working remotely and working in the office

MINIMUM REQUIRED…