Lifecycle Marketing Manager

Ministry Brands is looking for a
** Lifecycle Marketing Manager
** to join our growing team!
** Who we are
** Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The following locations in the Southeast region are approved remote working locations for this role:
Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
** What You'll Do:
** As the champion of lifecycle marketing for our small faith-based commercial segment, this role leads the design and execution of digital journeys that guide churches and parishes from first touch through onboarding, engagement, and long-term growth. Ownership spans strategy and implementation of multi-channel lifecycle programs that drive activation, retention, and expansion within a product-led growth (PLG) engine that enables customers to discover, try, and buy with minimal friction.

This position sits within the Demand Generation team and works in close partnership with Product Marketing, Customer Marketing, Operations, and eCommerce teams to ensure lifecycle programs are aligned with broader go-to-market strategies and business goals. Proven strategies are adapted into right-sized, resonant experiences tailored for smaller organizations. Success depends on strong cross-functional collaboration, a deep understanding of the customer journey, and a bias for action in a fast-moving environment.
** Key responsibilities
*** Own the lifecycle strategy and roadmap for small faith-based churches and parishes, defining audience segments, messaging, offers, and digital paths to purchase and growth.
* Design and execute multi-channel end-to-end lifecycle campaigns across paid, social, email, in-product messaging, SMS, and other channels to drive onboarding, engagement, retention, and upsell.
* Build and optimize landing pages and email journeys. Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof.
* Build and optimize automated workflows triggered by user behavior and lifecycle stage, including welcome, onboarding, education, cross-sell, upsell, and win-back sequences.
* Develop and maintain customer journey maps to identify friction points and optimize touchpoints for conversion and loyalty.
* Create and manage landing pages and email journeys focused on low-touch, high-conversion experiences; run A/B tests to improve performance.
* Repurpose and adapt content from larger segments into right-sized assets that resonate with smaller organizations and their unique needs.
* Produce original, conversion-ready content including how-to guides, product comparisons, FAQs, and microcopy that reduce friction and clarify next steps.
* Partner with Digital and Web teams to ensure content, promotional banners, and checkout experiences are accurate, timely, and conversion-optimized.
* Coordinate seasonal promotions and product spotlights, managing a nimble content and campaign calendar.
* Collaborate with paid media agencies to align lifecycle messaging across search, social, video, and retargeting channels.
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