Associate Director, Analytics

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Associate Directors are often the face of our brand.

Role Objectives:

Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients’ marketing to real-world business goals. Our Associate Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client’s business needs, using data to tell great stories.

Associate Directors also work closely with their Director and VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the Director, Analytics.

• Education & Experience
• B.A. or B.S., preferably in a quantitative field
• 6+ years of experience working in a media focused analytics capacity with some agency experience preferred
• Comfortable and able to communicate complex ideas simply to senior level internal and external partners
• Ability to develop frameworks, processes, learning agendas, and steer complex analytics projects to a successful delivery.
• The ability to effectively manage and develop a large team of talented individuals by providing effective oversight, coaching, and guidance.
• Understanding of a broad range of online and offline media channels such as TV, OTT, Social, Direct, and Programmatic Digital, as well as subject matter expertise in at least one of these areas.
• Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Familiarity with several the following data sources/types:
  Ad Servers (ex. Double Click), website analytics tools (ex. Google Analytics & Adobe Site Catalyst), Ad verification partners (ex. Double Verify & Moat), TV Measurement (ex. Nielsen & iSpot)
• Familiarity with at least one of the following 3rd Party Media Measurement Solutions: MMM, Multi-touch Attribution, Brand/Sales Lift, Brand Health Tracking
• Advanced Excel skills (macros, advanced formulas, pivot tables, etc.)
• Optional/Desirable:
  Working knowledge of any BI Visualization Tool (ex. Tableau, Power
  
  BI, Spotfire, etc.)
• Optional/Desirable:
  Experience working with at least one of the programming languages (Python, R, SAS, SQL)
• Optional/Desirable:
  Experience with the following advanced analytics methods: A/B or Matched Market Testing, linear regression, cluster analysis, neural nets, random forests, conjoint analysis

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are…