Lead Analyst

ABOUT CROUD &ROLE OVERVIEW

Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio.

As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation.

A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the “why” behind every metric or data point.

The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients. Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients’ testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation.

As a Lead Analyst, you will implement and deliver best in class Analytics and CRO strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting.

Find out more about Croud NY in here!

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact

• Data Aggregation & Dashboarding:
  Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.
• Experimentation Setup & Management:
  Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.
• CRO Strategy & Implementation:
  Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.
• Performance Analysis & Insights:
  Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Participate in client presentations and reporting.
• Attribution Modeling & Customer Journey Analysis:
  Manage attribution analysis and customer journey reporting using established frameworks and tools.
• CRM Segmentation & Analysis:
  Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first‑party data into campaign targeting.
• Website Audits:
  Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.
• Tracking Implementation:
  Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.

• 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance‑driven environment.
• Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
• Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
• Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager).
• Demonstrated experience working within CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Punchh, Pardot, Mailchimp, etc.
• Demonstrated experience implementing A/B testing methodologies.
• Familiarity with Conversion Rate Optimization (CRO) best practices and technology.
• Proven track record of working to and meeting…