Senior Product Manager, Sales CRM Platform

About the Role

The Senior Product Manager for the Core CRM Platform owns the foundation that enables our sales teams to operate with connected data, consistent workflows, and reliable insights. The role focuses on improving the architecture, data flows, and integrations that power the sales experience, partnering closely with engineering, data, and sales teams to modernize how information moves through the system, strengthen data quality, and create a configuration model that adapts to the needs of different teams without adding complexity.

• Own the vision, outcomes, and roadmap for the Core CRM Platform that underpins sales execution across retail and food service teams.
• Define the most important platform problems to solve, balancing stability, scalability, and flexibility.
• Establish clear success metrics tied to platform reliability, data quality, adoption, and downstream experience enablement.
• Lead discovery through system analysis, partner input, data review, and experimentation to identify the highest‑leverage platform improvements.
• Translate insight into a clear, prioritized roadmap and well‑defined product requirements.
• Partner closely with engineering to deliver platform capabilities that are robust, extensible, and aligned to long‑term architecture goals.
• Use performance data and feedback to guide iteration, reduce friction, and improve platform health over time.
• Improve the architecture, data flows, and integrations that power the sales experience.
• Strengthen data quality, consistency, and accessibility across systems.
• Define a configuration model that supports different sales motions and teams without introducing unnecessary complexity.
• Ensure the platform enables downstream product teams to build high‑quality sales experiences efficiently.
• Align with sales, engineering, data, and adjacent product teams on priorities, dependencies, and shared outcomes.
• Communicate platform trade‑offs and decisions with clarity, especially where stability, speed, and flexibility must be balanced.
• Contribute to a culture of learning, accountability, and continuous improvement within the product organization.

• 5+ years in product management or related fields (engineering, design, data, research).
• Bachelor’s degree or equivalent practical experience.
• Demonstrated success shaping and shipping digital products that meet user needs and deliver business impact.
• Proficiency in modern discovery and delivery practices.
• Strong analytical thinking, with comfort using data and experimentation in decision‑making.
• Clear, compelling communication across technical and non‑technical audiences.
• Ability to balance multiple priorities and make thoughtful trade‑offs in complex environments.

• Experience building or managing platform products that serve multiple teams or business units.
• Familiarity with CRM systems or customer‑data platforms (any technology stack).
• Exposure to integration design, data modeling, or workflow orchestration.

• Product Thinking – Connect user needs, business context, and technology into clear direction.
• Customer Insight – Build deep understanding of behaviors and workflows; translate insight into opportunities.
• Analytical Judgment – Define success metrics, use data to focus the team, and apply experimentation to validate decisions.
• Influence & Communication – Bring clarity to ambiguity and guide alignment across teams.
• Execution Excellence – Balance long‑term direction with near‑term delivery; ensure quality, speed, and reliability.
• Learning Mindset – Adapt to new information; embrace iteration and continuous improvement.
• Collaborative Leadership – Build strong partnerships with engineering, design, data, and operations; foster inclusive teamwork.

$167,000 - $187,000 (Base pay may vary based on geography, knowledge, skills, and experience). Annual incentive reference value is 30% of a competitive market‑based value for the role.

A full range of medical, financial, and other benefits, dependent on the position, is offered.

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status). Applicants must be authorized to work in the United States on a full‑time basis and not require sponsorship to continue working legally.