Product Development: Technical Marketing Specialist- Diablo​/Freud Tools

Company Description

Known as "The Game Changers", Diablo Tools () elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to “raise the bar” by bringing the most advanced technology to the portable tool market that increases quality and performance and saves our users time and money.

Diablo Tools is committed to providing first‑class technology that makes dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too. At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities.

We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people.

Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2024. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end‑users and the best for our team – so Join the Best, today!

Diablo Tools is looking for an extroverted,
highly motivated, and driven individual with 1-3 years of sales, marketing, or engineering experience with a competitive fire to join our New Product Development team based in Atlanta, GA. Passion for construction products and power tools is necessary, knowledge of Power Tool Accessories is beneficial, however we provide a world class, hands‑on training for all candidates regardless of previous experience. We offer a tremendous career track in sales and marketing focused on growth for our employees.

Diablo Tools offers the competitive compensation, career‑development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.

Equal Opportunity Employer

The Technical Marketing Specialist is part of the New Product Development Team and will work closely with the responsible Group Product Category Manager. Our team collaborates with sales, customers, and end users to gather valuable product and category insights, translate user needs into technical specifications, and ensure the efficient operation of product development and launch within the assigned category. This role focuses on end user testing, offers support to internal and external stakeholders, and collaborates closely with cross‑functional teams to support the launch and maintenance of new, and existing products.

• Coordinate and facilitate end user testing sessions and field visits for new products or features.
• Collaborate with the team to create and execute test plans and scenarios.
• Compile testing feedback to provide valuable insights for product refinement.

• Act as primary point of contact for customer inquiries, providing timely and accurate information.
• Address and resolve customer concerns or issues, escalating when necessary.
• Gather customer feedback and insights to share with the Group product category manager for continuous improvement.

• Act as a liaison with internal teams, ensuring clear communication and information flow for product development and technical marketing activities.
• Support in drafting and editing customer‑facing communications (packaging, launch guides, press releases).
• Assist various departments to ensure availability of necessary resources for technical marketing activities.

• Conduct product demonstrations for events, potential customers, dealers, and end users showcasing key features and benefits of the products.
• Collaborate with the sales team to provide pre‑sales support and…