Sr. Analyst

Join to apply for the Sr. Analyst role at 22squared
.

• Transform raw data into strategic insights that inform media planning, campaign optimization, and client recommendations.
• Design, build, and maintain dashboards and reporting systems across platforms such as Tableau, Looker, and Snowflake, balancing accuracy with usability.
• Proactively identify performance trends, anomalies, and opportunities through exploratory analysis.
• Present findings and recommendations to internal teams and executive-level client stakeholders with clarity and confidence.
• Collaborate with media, strategy, and account teams to define KPIs, establish measurement frameworks, and ensure consistent tracking across channels.
• Lead QA efforts across campaigns and data pipelines, troubleshooting issues and implementing scalable solutions.
• Stay current on AI‑powered analytics tools and methodologies, identifying opportunities to integrate automation and machine learning into workflows.
• Juggle multiple projects and stakeholders, adapting quickly as priorities shift.

• 3–5 years of experience in analytics, data strategy, or a related field—preferably within an agency or healthcare marketing environment.
• Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, or a related discipline.
• Working knowledge of SQL and comfort navigating large datasets.
• Hands‑on experience with digital analytics platforms (Google Analytics, Adobe Analytics) and visualization tools (Tableau, Looker, Power BI).
• Familiarity with syndicated research tools such as MRI‑Simmons, Nielsen, Comscore, or Placer.ai.
• Excellent communication and presentation skills—you distill complexity into a compelling story for any audience.
• Sharp attention to detail paired with strong prioritization and project‑management instincts.
• A collaborative mindset and genuine curiosity about how data can solve business problems.

• Exposure to cloud data platforms like Snowflake or Big Query.
• Familiarity with ETL concepts or basic data pipeline workflows.
• Some experience with SQL beyond querying—creating views and basic transformations.
• Interest in or early exposure to AI‑powered analytics tools (e.g., ChatGPT, Gemini, or AI features within platforms like Tableau or GA4).
• Experience with Python or R for data manipulation or automation a plus, but not required.
• Previous experience in healthcare, pharma, or other regulated industries.
• Awareness of advanced analytics methodologies such as Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), or correlation/regression analysis—hands‑on experience not required, but enthusiasm to learn and support these work streams is a plus.

• Mid-Senior level

• Full-time

• Business Development and Sales

• Advertising Services