Sr. Manager, Campaign Solutions Expansion

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Visa Campaign Solutions (VCS) is a high-growth, multi-billion-dollar business unit within Visa’s Value-Added Services (VAS) organization. Our group is responsible for building and commercializing products that improve issuing bank processing and cardholder experiences. The manager will be a member of Global Loyalty, which empowers our clients to build deep, lasting, primary-spend relationships with their customers.

In this role, you will conceptualize and design consumer journey and messaging services that deliver easily consumable, packaged offerings for issuing clients to attract, convert, engage, and retain their cardholders. This will include the identification of consumer and client segments within engagement data across Visa’s regions globally, building relationships with regional partners to identify in-market needs and nuances for localization and supporting the commercialization of engagement packages to drive the sale of scalable solutions for loyalty products.

Responsibilities include:

• Drives the defined enterprise product vision, strategy, roadmap, goals develop requirements and evangelize to stakeholders and peers to gain alignment and engagement.
• Engage in early strategic planning and discovery to define MVP scope, point-of-arrival vision, and phased delivery approaches that balance near term impact with long-term scalability
• Proactively identify inefficiencies in current processes and create strategies to streamline workflows to improve outcomes
• Leverage data-driven insights to refine digital capabilities, optimize usability, and drive adoption at scale
• Owning key stakeholder relationships across journey experience, compliance, engineering, program management and leadership team.
• Create product related awareness and marketing materials and evangelize the product and product strategy.
• Collaborate with Engineering, Operations, and product team members on a day-to-day basis to define and implement roadmaps for owned platforms.
• Develops operational strategies as they relate to research and analysis. Develops highly complex recommendations for product enhancements for their respective products.
• Lead and execute strategic projects related to product pricing, go-to-market strategies, and new product solutions, ensuring alignment with NA Product OKRs and organizational goals
• Establish feedback loop with customers to incorporate product enhancements to increase services adoption.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Sponsorship is not supported for this role, including but not limited to F1, OPT, EAD, STEM, H1B, etc.

Visa will accept applications for this role until at least December 12, 2025.

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
• Strong analytical, written, and verbal communication skills
• Ability to work across organizational lines and influence without authority
• Demonstrated success in educating cross-functional teams (sales, marketing, product) on the strategic importance of solutions powered by AI.
• Comfortable in a fast moving, dynamic environment
• Highly skilled at critical decision-making
• Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers.
• Experience in identifying and highlighting customer use cases that lead to measurable improvements in engagement, conversion, or operational efficiency.
• 5-8 years loyalty engagement technology experience
• Ability to craft messaging and positioning for agentic tools that act autonomously or semi-autonomously to drive business outcomes.
• Comfort working with telemetry data, machine learning outputs, and optimization algorithms to inform GTM strategy and product positioning.
• Preference for candidates who can work on internal reporting tools
• FIGMA helpful not required