Senior MarTech Analyst

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We are seeking a Senior Marketing Analyst to support strategic marketing technology enablement initiatives. This role is responsible for evaluating marketing tool capabilities, supporting solution design, and assisting with the rollout and adoption of new technologies across the organization. The Senior Marketing Analyst will serve as a key partner to marketing stakeholders and cross‑functional teams, ensuring technology solutions align with business objectives, drive value, and enable scalable campaign excellence.

$54.00/hr - $60.00/hr

• Analysis & Business Diagnosis: Assess current marketing tools, workflows, and campaign processes to identify gaps, inefficiencies, and opportunities for improvement.
• Analysis & Business Diagnosis: Conduct research and facilitate stakeholder sessions to gather business requirements and understand operational pain points.
• Analysis & Business Diagnosis: Support business case development and define success metrics for new technology solutions.
• Solution Design & Implementation Support: Contribute to the design of technology and process solutions tied to business goals and user needs.
• Solution Design & Implementation Support: Assist in planning and execution of technology implementation and rollout initiatives.
• Solution Design & Implementation Support: Partner with Product, IT, and Marketing Operations to support testing, documentation, and deployment activities.
• Change Management & Enablement: Support change readiness plans, including stakeholder mapping, impact assessments, and training preparation.
• Change Management & Enablement: Help identify risks, mitigation tactics, and adoption challenges across marketing teams.
• Change Management & Enablement: Assist in developing communication plans and enablement content to support learning and transition.

• 3–6 years of experience in marketing technology, marketing operations, business analysis, or related field.
• Strong analytical and problem‑solving skills; ability to distill insights and recommend solutions.
• Hands‑on familiarity with Mar Tech platforms across content, workflow, and data orchestration, ideally including one or more:
• Adobe Experience Platform (AEP) / RTCDP
• Adobe Journey Optimizer
• Adobe Workfront
• Adobe Creative Cloud / Firefly services
• DAM platforms (Aprimo, AEM Assets, etc.)
• Proficiency in documenting workflows, frameworks, requirements, and change impacts.
• Experience supporting technology implementations and rollout activities.
• Ability to collaborate cross‑functionally and influence without authority.

• Background in enterprise‑scale marketing environments.
• Experience in digital transformation or organizational change enablement.
• Familiarity with marketing processes, campaign execution, and audience segmentation.

• Strategic thinker with strong business acumen.
• Curious, solutions‑oriented, and proactive in identifying opportunities.
• Effective communicator and cross‑functional collaborator.
• Comfortable navigating ambiguity and supporting change at scale.