Senior Manager of Digital Experience & Performance

Senior Manager of Digital Experience & Performance

Join to apply for the Senior Manager of Digital Experience & Performance role at Edible Brands
.

Edible Brands® was launched in 2022 to bring together powerful, purpose‑led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide. Our portfolio spans Edible Arrangements®, Rōti®, ™, and Berry Direct®.

Responsibilities
:

• Lead a team and cross‑functional initiatives to implement eCommerce best practices including merchandising, promotional strategies, SEO tactics, digital content management, conversion rate optimization, and more.
• Coordinate digital initiatives between E‑commerce, Marketing, Innovation, Technology, and Analytics.
• Oversee site and app content strategy and execution, including homepage, PLPs, and landing pages.
• Lead cross‑functional planning with marketing, merchandising, and operations to deliver seamless omnichannel experiences.
• Manage site testing, personalization, and A/B experimentation programs.
• Lead online merchandising strategies, including product categorization, search strategies, and product content.
• Develop strategies to drive volume, customer engagement, and profit for respective categories.
• Partner with internal and external teams to implement SEO and discoverability best practices.
• Analyze business performance, assess category, customer, and shopping behavior through the digital channel.
• Plan and launch promotions, working with creative services and technology teams to upload appropriate marketing messages, products, categories, and landing pages.
• Partner with UX and development teams to implement new site experiences from concept to delivery.
• Coordinate category‑specific initiatives cross‑functionally to drive revenue.
• Work closely with key business stakeholders to conceptualize new ideas based on business objectives and goals.
• Bring ideas to fruition, consistently enhancing and improving our technology through new concepts.
• Project‑manage the entire work life cycle, from concept development and design through completion.
• Act as a category expert and go‑to person for cross‑functional partners.

• 5+ years of B2C/D2C eCommerce experience.
• Familiarity with eCommerce platforms and CMS systems (e.g., Shopify, Magento, Salesforce Commerce).
• Strong ability to manage competing priorities and demonstrate change agility.
• Proficiency with Google/Adobe Analytics, Microsoft Excel, PowerPoint, Power BI.
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant field.

• Exceptional communication, prioritization, collaboration, and problem‑solving skills.
• Team‑player mentality fostering collaboration among associates.
• Ability to connect dots from issue to resolution and make actionable recommendations.
• Proactive cross‑functional alignment with key initiatives.
• Strong problem‑solving skills and willingness to roll up sleeves.
• Enthusiastic, high energy, detail‑oriented, and ability to manage multiple tasks.

• Onsite work environment with Friday work‑from‑home flexibility, fostering collaboration across teams.
• The stability and resources of an industry‑leading company with the agility of a startup.
• Career growth and development opportunities.
• Healthcare plans (health/dental/vision), 401(k) Plan, company‑paid life insurance, short‑term disability, flexible spending accounts.
• Paid time off, including sick days and holidays.

Location:

This position will work onsite at our Corporate Office in Sandy Springs, GA Monday–Thursday, with work‑from‑home flexibility on Fridays.

We are proud to be an EEO/AA employer.

Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, veteran status, or being a member of the Reserves or National Guard.