Sales Manager

Overview

Aloft Atlanta – MCR Universal Role Standards. Executive

Summary:

CLEANLINESS and FRIENDLINESS! The MCR standard is to provide clean, friendly, well-organized and safe hotels for our guests. Areas of Excellence include:
Happy Guests, Spotless Cleanliness, Product Consistency & Quality, and Teamwork.

• Guest Relations:
  Greet guests happily upon arrival and throughout their stay with a smile.
• Name Use:
  Use the guests’ names whenever possible, ensuring they feel properly welcomed.
• Guest Satisfaction:
  All Team Members work together to contribute to great guest satisfaction scores.
• Recovery:
  Ability to handle challenging guest situations with hospitality and a sense of urgency.
• Hotel Knowledge:
  Strong knowledge of all features of the hotel facility and amenities.
• Events:
  Awareness and support for all groups and events at the hotel.
• Technology:
  Understanding of relevant technology for each role.
• Phone Etiquette:
  Answer all incoming calls with friendly service using the approved greeting.
• Teamwork:
  Communication between team members should be clear, honest, and professional. Can Do Attitude:
  Willing to stretch beyond traditional role to meet the needs of the business and MCR’s guests.
  
  Collaboration:
  
  All team members must be committed to working together to create a welcoming environment for guests and a positive workplace.

The Sales Manager will be responsible for the sales and revenue-generating efforts with emphasis on attaining the hotel goals of maximum revenue and profit while providing the guest with the highest level of quality service.

• Meet or exceed pre-determined booking goals for guest room revenue.
• Meet or exceed budgeted costs and revenue on a monthly average with the liberty to negotiate with supervision on individual groups within established guidelines, while maintaining overall revenue goals.
• Responsible for prompt handling (within the business day) of inquiry calls and monitoring the efficient flow of paperwork relative to confirming group details to the client.
• Play major role in business development and market demands and easily adapting to new strategies based on market conditions.
• Compile lists of prospective clients for use as sales leads based on information from the internet, business directories and other sources.
• Make in-person sales calls to potential clients at their place of business on a regular basis.
• Entertain potential clients on site as determined by management.
• Utilize qualified account reports as appropriate during sales visits with potential clients.
• Monitor pricing, service levels, facilities and group activities at competitive facilities to ensure the hotel remains in a competitive position.
• Evaluate a potential piece of business for profitability and overall benefit to the hotel by utilizing various reports along with the guidance of management.
• Complete coordination of the Sales group functions; accurate and timely preparation of detailed Sales Contracts and Group Resumes as necessary to ensure a common quality understanding of what the client is to receive in terms of products and services.
• Follow up on the progress of groups booked (room night pickup, rooming lists, cut-off dates, etc.) to ensure maximum occupancy.
• Follow up on bookings and solicit repeat business.
• Participate in the RFP process for the hotel.
• Meet and greet clients upon arrival as well as visit with clients daily when in-house.
• Obtain, detail, document, and route all necessary information on definite groups including billing information, credit applications, rooming lists, and VIP arrangements.
• Develop new business through obtaining accounts from competition, lateral development of existing accounts and contacting new customers in the market.
• Coordinate and participate in monthly sales blitzes.
• Maintain and develop 3rd party group booking sites.
• Assist in maintaining digital marketing, social media campaigns, and website initiatives to promote the hotel.

• Bachelor's or Associate’s degree is preferred.
• Work Experience:
  
  Sales experience in hospitality or related field; professionally…