Sales Director

Overview

Director of Sales – K5 Hospitality: K5 Hospitality is seeking a dynamic and experienced Director of Sales to lead group dining, private events, buyouts, catering, and special promotions across all of our restaurant locations. This senior leadership role requires a strategic thinker with strong business development skills, exceptional event sales expertise, and the ability to inspire and manage a high-performing team.

• Strategic Sales Leadership: Develop and execute a comprehensive sales strategy for all restaurant locations.
• Identify and target key market segments (corporate, social, wedding, convention, and travel industry).
• Set annual revenue goals and track performance against budget.
• Create and manage sales incentive programs to drive results.
• Analyze competitor activity and market trends to adjust strategy accordingly.

• Business Development: Build and maintain relationships with corporate clients, event planners, concierges, convention bureaus, and hotel partners.
• Prospect and secure new business through cold calls, networking, site visits, and industry events.
• Leverage partnerships with cultural institutions, tourism boards, and influencers to grow group and event sales.
• Represent the brand at trade shows, mixers, and hospitality associations.

• Event Sales & Planning: Oversee the entire sales-to-execution process, including proposals, contract negotiation, menu and beverage planning, and event coordination.
• Ensure BEOs (Banquet Event Orders) are accurate, timely, and communicated across departments.
• Maintain profitability standards through strategic pricing, upselling, and cost monitoring.

• Team Management: Recruit, train, and manage the sales and events team (managers, coordinators, assistants).
• Set clear KPIs, provide coaching, and conduct performance reviews.
• Foster collaboration between sales, culinary, and operations teams.
• Train staff on upselling and guest experience best practices.

• Brand Representation & Marketing
  
  Collaboration:
  
  Partner with marketing on event-focused campaigns, seasonal packages, and promotional materials.
• Ensure proposals, contracts, and collateral reflect brand luxury and service standards.
• Collaborate on social media and marketing features for high-profile events.

• Revenue & Reporting: Generate weekly, monthly, and quarterly sales and pacing reports.
• Track conversion rates from inquiry to booking and repeat business.
• Manage CRM and event software for pipeline accuracy.
• Oversee deposit collection and ensure contract compliance.

• Guest Experience & Quality Control: Serve as the point of contact for VIP and high-value clients.
• Attend key events to ensure flawless execution.
• Address client concerns quickly and professionally.
• Gather post-event feedback to improve offerings.

• Cross-Location Coordination: Standardize event procedures across all locations for consistency.
• Coordinate multi-venue buyouts and cross-promotions.
• Share best practices among properties.

• KPIs / Success Metrics: Year-over-year revenue growth in events and group sales.
• Conversion rate from inquiries to confirmed bookings.
• Client satisfaction and repeat business rates.
• Average check size and upsell performance.
• Event profitability margins.
• Team retention and performance scores.

• Minimum 7+ years of hospitality sales experience, with at least 3 years in a leadership role.
• Proven track record in group dining, private events, or catering sales.
• Strong leadership, negotiation, and communication skills.
• Deep understanding of hospitality operations and event management.
• Experience with Tripleseat and event management software.
• Strong network in the corporate, social, and hospitality markets is a plus.

• Competitive base salary + commission structure with the potential to earn six figures
  .
• Comprehensive health and wellness benefits, including Medical, Dental, and Vision coverage.
• Opportunities for professional growth and advancement within the company.
• Paid Time Off
  : 2 weeks’ vacation, 5 sick days, and 5 paid holidays annually.
• Potential for sweat equity/partnership within the company.
• Dining allowance to enjoy experiences at any of our three restaurant locations.