Senior Finance Product Marketing Manager

Sema
4.ai is transforming how enterprises adopt AI by making intelligent agents practical, safe, and scalable for real business workflows. Finance is at the center of this transformation, and the Senior Finance Product Marketing Manager will help define how Sema
4.ai partners with CFOs and their teams to modernize the office of the CFO with AI-native solutions.

As industries race to embrace AI, traditional finance software and legacy workflows fall short of rising demands for speed, accuracy, and strategic insight in the office of the CFO. Sema
4.ai is redefining how finance teams work by bringing AI-native agents to core finance processes, from record-to-report and FP&A to payables, receivables, and procurement. By orchestrating workflows across systems and data, Sema
4.ai helps finance leaders improve visibility, streamline operations, and unlock higher-value decision making.

Sema
4.ai is seeking a Senior Finance Product Marketing Manager to serve as the primary product marketing partner for our finance solutions, working closely with Product, Sales, and Go-To-Market leadership. This is a highly visible, hands‑on role that will own positioning, messaging, and go-to-market for our finance portfolio while building scalable product marketing programs suitable for a high‑growth AI company.

we leverage our agentic platform to accelerate the work we do. This is your opportunity to use powerful marketing focused AI Agents to accelerate your work and grow your AI skills.

This senior leader will play a critical role in helping Sema
4.ai define and lead the emerging category of AI agents for finance, enabling compelling narratives, effective launches, and impactful commercial execution.

Come help shape the future of AI in finance.

Finance Product Marketing Ownership

• Own end-to-end positioning and messaging for Sema
  4.ai’s finance-focused AI solutions, including offerings for CFOs, controllers, FP&A, and broader finance teams.

• Define clear value propositions, use cases, and solution narratives that map finance workflows (e.g., close, AP/AR, FP&A, controllership) to measurable business outcomes.

• Partner closely with Product Management and Sales to ensure tight alignment between product capabilities, market needs, and GTM motions.

Go-To-Market Strategy & Launches

• Lead go-to-market strategy for new finance products and features, including audience definition, messaging frameworks, launch plans, and success metrics.

• Build and manage launch playbooks that align stakeholders across marketing, sales, product, and customer success.

• Support pricing and packaging discussions for finance solutions by bringing market, customer, and competitive insights into decision‑making.

Sales Enablement & Content

• Create executive‑ready sales enablement assets such as pitch decks, one‑pages, solution briefs, FAQs, and competitive battle cards tailored to finance buyers.

• Develop talk tracks and objection‑handling guides that help sales teams confidently engage CFOs and senior finance leaders on AI and automation.

• Partner with Revenue and Enablement teams to deliver trainings, refine messaging based on field feedback, and continuously improve deal execution quality.

Market, Customer & Competitive Insights

• Drive ongoing research into finance buyer needs, pain points, and decision criteria (CFO, controller, VP Finance, FP&A leadership).

• Analyze market and competitive landscapes across finance automation, AI, and office‑of‑the‑CFO platforms to identify opportunities and differentiation.

• Translate insights into product and GTM recommendations, including segment prioritization and messaging evolution.

Measurement & Process Build‑Out

• Define and track key KPIs for product marketing initiatives (e.g., content usage, win rates, pipeline influence, launch impact).

• Build repeatable product marketing processes, frameworks, and templates for launches, messaging, and enablement as an early member of the PMM team.

• Operate as a self‑starter and builder, comfortable owning strategy as well as execution in a fast‑moving environment.

Required Qualifications

• 10+ years of experience in B2B SaaS product marketing, with significant time…