FP&A Manager - Sales and Marketing

Recruiter | Aprio Talent Solutions | Accounting & Advisory

Location: East Coast or Central Time

Work Model: Remote

Compensation: $130 - 140K base + 10% annual bonus

We’re hiring an FP&A Manager to partner closely with Sales and Marketing teams to translate growth strategy into measurable financial outcomes. This role is ideal for someone who enjoys solving complex, ambiguous problems—particularly tying marketing spend to revenue, growth, and ROI—and who thrives working cross-functionally outside of traditional finance silos.

This is not a pure corporate FP&A role. Success here requires strong marketing analytics, attribution thinking, and growth modeling alongside solid FP&A fundamentals.

• Partner with Sales & Marketing to support budgeting, forecasting, and variance analysis
• Build and maintain models connecting marketing spend to revenue and margin (LTV, CAC, ROAS, payback period)
• Analyze funnel performance and customer acquisition economics
• Help develop and refine attribution and channel performance reporting
• Integrate CRM and marketing automation data (Hub Spot preferred) into financial models
• Deliver actionable insights to optimize ad spend, events, and growth initiatives
• Create KPI dashboards and executive‑ready reporting
• Conduct ROI, scenario, and sensitivity analyses for new initiatives
• Support business cases for new programs, headcount, and growth investments
• Collaborate with FP&A peers to improve processes and automate reporting

• 4+ years of FP&A, finance, analytics, or related experience
• Direct experience supporting Sales and/or Marketing teams
• Strong understanding of marketing and growth metrics (LTV, CAC, ROAS, conversion rates, attribution basics)
• Experience working with CRM and marketing automation data (Hub Spot preferred)
• Advanced Excel and financial modeling skills; SQL a plus
• Comfort presenting insights to non‑finance stakeholders
• Bachelor’s degree in Finance, Accounting, Economics, Data, or related field