Deposit Pricing Strategy Lead

Deposit Pricing Strategy Lead

Company:
Truist

This role is required to sit in one of the locations listed on the requisition and will be an in‑office position. It supports the development and deployment of strategic initiatives to drive profitable growth of the $215B Consumer and Small Business (CSBB) Deposit portfolio. The role demands complex analytical skills and strong interpersonal skills to collaborate with partners across distribution channels, Finance, Marketing, Treasury, Legal, Risk, and Compliance.

It may involve leading a team of analysts.

• Deliver new account, new client, new money production, rate paid, and balance growth targets across all CSBB deposit products and channels through deep understanding of product, channel, and client segment strategies, pricing, and execution models.
• Develop strategies and execution plans to grow share of wallet in key client segments through digital, branch, call center engagement, and work with marketing to develop a holistic client outreach strategy via direct mail, email, digital offers, and outbound calling.
• Support incentive design, production goals, financial plan, and forecasting across all CSBB deposit products.
• Efficiently manage deposit rate paid to achieve Bank objectives and optimize the trade‑off between deposit balance growth and profitability using expertise in deposit price optimization techniques. Develop deposit preference framework to minimize effective funding costs. Develop pricing test strategies and work with product teams to evaluate new strategies and evaluate performance.
• Actively collect and synthesize competitive information from financial statements, industry sources, subscriptions, and the media to drive business performance.
• Vendor management responsibilities including researching and sourcing vendor relationships and ensuring vendors meet or exceed the third‑party risk management (TPRM) standards.
• Prepare executive‑level business reviews and strategic planning presentations.
• Work with various partners to develop and present training and communications for new initiatives or product launches to leadership across all client engagement channels.
• Support business case development for key initiatives.
• May lead a team of analysts to support the work of this function.

• Working knowledge of regulatory banking standards that impact deposit products.
• College degree or equivalent education and related training or experience.
• 8+ years in banking or financial services experience, including 4+ years of decision science/analytics experience with a diverse project focus and demonstrated results in a fast‑paced environment.
• Ability to solve complex issues taking into account technology, client, teammate, and financial impact.
• Identify and escalates issues or critical information quickly.
• Highly proficient in Microsoft Office (specifically PowerPoint and Excel) and SAS or other data/analysis platforms.
• Strong analytical and problem‑solving skills, including direct experience with statistical modeling of deposits, price optimization techniques, financial modeling, and analysis.

• Master’s degree or higher in business, finance, economics, or related quantitative field.
• Ability to form strong partnerships with key stakeholders.
• Adaptable and willing to take on multiple projects and manage them strategically under strict timelines.
• Demonstrated ability to lead a team or large projects.

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401(k) plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.

For more details on Truist’s generous benefit plans, please visit our benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law. E-Verify IER Right to Work