Senior Content Specialist

Overview

Hi, I’m Brayden, Founder at Sola, and I will be leading the hiring for this role. Millions of homeowners no longer have adequate home insurance as roof coverage is effectively being excluded. We invented a first-of-its-kind weather data-driven wind/hail policy that enables us to reduce fraud and provide more affordable coverage. We've partnered with thousands of incredible insurance agencies, and we want to partner with tens of thousands more.

We need your help to get there.

We’re building the first vertically integrated insurance carrier. As a venture-backed startup, we own the entire stack—from weather data technology to claims processing—so we can move faster, price more accurately, and deliver better coverage than traditional carriers with outdated systems.

About The Role:

We’re building the go-to expert and trusted guide for independent insurance agencies. You will own our content strategy, develop our brand voice, and create materials that educate and inform property insurance professionals. You’ll work alongside our Marketing Designer and Marketing Specialist as part of a focused team driving proactive, strategic marketing efforts.

• Develop our voice. Define and maintain Sola's brand voice, style guides, and terminology ecosystem to ensure clear, consistent communication across all channels.
• Create content that educates. Author and publish proprietary commentary, reports, and resources for property insurance professionals.
• Build sales enablement materials. Collaborate with designers to create one-pagers, decks, training materials, and web content to help our sales team and agency partners succeed.
• Organize and optimize. Create content taxonomies to improve structure and organization; analyze performance metrics and make data-driven recommendations.
• Own social content. Create engaging social media content and manage posting schedules to grow our presence and reach.
• Stay informed. Keep up with industry trends, product changes, and our broader product ecosystem to keep content relevant and accurate.
• Collaborate across teams. Work with Product, Sales, Platform, and Leadership to ensure content is cohesive, user-friendly, and aligned with company goals.

• Have the experience. 3 to 5 years creating content in a marketing, brand, or communications role, ideally in B2B, fintech, or insurance.
• Write exceptionally well. Ability to communicate complex concepts clearly to professional audiences.
• Think strategically. Understand how content fits into brand, sales enablement, and audience engagement.
• Use data. Analyze content performance and use insights to improve what you create.
• Know social. Experience creating and scheduling content across social platforms.
• Collaborate effectively. Work well with designers, marketers, and cross-functional teams to bring content to life.
• Work autonomously. Comfortable owning projects from idea to execution without constant direction.

• Competitive salary with bonus ($90k-$125k)
• Stock options
• Medical, dental & vision insurance
• Unlimited PTO
• Dynamic work culture that promotes growth, collaboration, and risk-taking

You'll be joining a team reimagining an industry many find frustrating. While traditional insurers rely on outdated processes, you'll help build a brand that people trust and recommend. This is an opportunity to make a real impact in a space that affects millions of homeowners, while working with cutting-edge technology in a collaborative, growth-focused environment.

Compensation Range: $90K - $125K