Operations Specialist, Customer Communications

Overview

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, Osh Kosh B’gosh, Skip Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact: This role is primarily focused on executing campaign strategies across multiple owned channels, ensuring content is coded, deployed, and optimized effectively to deliver impactful results. Works with cross-functional teams, leverages innovative technologies, and follows best practices to create templates, manage campaign operations, and support broader omnichannel marketing efforts.

• Build, QA, and deploy communications across owned channels (emails, SMS, push, in-app)
• Monitor daily sends to quickly identify any issues for immediate remedy
• Ensure audience segmentation, creative, personalized content and link files are accurate and support the strategic intent of the creative brief
• Ensure channel best practices are utilized to maintain strong deliverability
• Own campaign QA to ensure accuracy of content, links, personalization, and targeting prior to launch
• Maintain campaign documentation, build guides, and process best practices

• Support a robust test and learn agenda for channel in partnership with Campaign strategy team and Operations team lead
• Monitor for new ideas and innovation, including brand, legal, compliance, and accessibility standards
• Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys
• Identify new ways of working to streamline resources and time-to-market

• Strong knowledge of CRM and channel operation approaches
• Clear communication and collaboration skills
• Superior project management and organizational skills
• Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
• Ability to coordinate cross-functional team efforts
• Resourceful and solution oriented
• Team player. Operates effectively in a fast-paced, deadline-driven environment.
• Naturally curious; desire to understand what works

• Between 1-3 years of experience
• Experience in an agency and/or corporate marketing environment preferred
• Owned channel operations experience preferred
• Retail experience a plus
• JIRA experience preferred
• Attentive, Airship, Movable Ink or similar enterprise communication software experience a plus

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes

• Career Development:
  Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:

This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carter’s is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.