Program Manager Branding And Digital Engagement

Position: PROGRAM MANAGER BRANDING AND DIGITAL ENGAGEMENT
Position Type:
DISTRICT LEADERSHIP/PROGRAM MANAGER

Date Posted:
1/29/2026

Location:
Communications Division
POSITION SUMMARY

The Program Manager of Branding and Digital Engagement leads the district's visual identity and digital engagement initiatives. This role oversees the design, development, and governance of district branding assets; drives the production of high-impact digital content; and advances cohesive engagement strategies across all social media and digital platforms. The Program Manager ensures consistent brand stewardship, effective storytelling, and meaningful audience engagement.

MIMIMUM QUALIFICATIONS

EDUCATION:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media, or related field
• Additional years of equivalent professional experience may be considered in lieu of the degree requirement

CERTIFICATION/LICENSE:

• N/A

WORK EXPERIENCE:

• 5 years of professional experience in graphic design, branding, and digital communications required
• 2 years leading branding initiatives or digital engagement programs required
• Supervisory or team leadership role required
• Experience in K 12 education or public sector preferred

KNOWLEDGE, SKILLS & ABILITIES

• Advanced expertise in graphic design, branding systems, accessibility standards, and digital engagement
• Proficiency in Adobe Creative Suite and modern design platforms
• Deep understanding of social media design, visual storytelling, and digital content optimization
• Strong project management, collaboration, and communication skills

ESSENTIAL DUTIES

Brand Leadership & Visual Identity

• Leads development and implementation of district branding standards and visual identity systems
• Designs district wide assets, toolkits, templates, and creative frameworks
• Serves as steward of the APS brand across all platforms

Graphic Design & Creative Production

• Designs high-quality graphics, images, and visual content for:
• Social media
  • Web platforms
  • Digital campaigns
  • District publications
  • Marketing and engagement initiatives
• Ensures visual consistency and excellence across all communications

Digital Engagement Strategy

• Develops visual strategies that increase digital engagement and audience reach
• Partners with social media and communications teams to optimize content performance
• Monitors trends in digital storytelling, design, and engagement tools

Program & Project Management

• Manages branding and digital engagement projects from concept through execution
• Oversees creative timelines, workflows, and quality standards
• Coordinates with Communications, Technology, and district departments to meet priorities and timelines

Training & Capacity Building

• Provides training and resources to district staff on branding tools and design standards
• Builds internal design capacity and reduces external production costs

Other

• Required to have prompt, regular attendance in person and be available to work on-site during regular business hours and as needed
• Performs other duties as assigned by the appropriate administrator or their representative

PHYSICAL ABILITIES AND WORKING CONDITIONS
The physical abilities, working conditions and other conditions of employment listed in this document are representative of, but are not intended to provide an exhaustive list of the requirements for positions in this classification. In the event of an emergency or situation requiring guidance from Federal, State, or local or school district authorities, the requirements of this position may change temporarily or for the school year to best serve the needs of our students.
Vision: Ability to read small print and view a computer screen for prolonged periods.
Hearing: Ability to tolerate exposure to noisy conditions
Speech: Ability to be understood in face-to-face communications, to speak with a level of proficiency and volume to be understood over a telephone or computer.
Upper Body Mobility: Ability to use hands to grasp and manipulate small objects; manipulate fingers, twist and bend at wrist and elbow; extend arms to reach outward and upward; use hands and arms to lift objects; turn, raise, and lower head.
Strength: Ability to lift, push, pull and/or carry objects which weigh as much as 15 or more pounds on a frequent basis.
Environmental Requirements: Ability to encounter constant work interruptions; work cooperatively with others; work independently; work indoors.
Mental Requirements: Ability to read, write, understand, interpret and apply information at a moderately complex level essential for successful job performance; math skills at a high school proficiency level; judgement and the ability to process information quickly; learn quickly and follow verbal procedures and standards; give verbal instruction; rank tasks in order of importance; copy, compare, compile and coordinate information and records.

Understand how to manage stress

Additional Work Conditions & Physical Abilities: Will require travel to multiple sites.

The Atlanta Public School System does not discriminate on the basis of race, color, religion, sex,citizenship, ethnic or…