Content and Communications Specialist

As a thought-leader and best-in-class provider in education, wellness, youth development, and community-building, The YMCA of Metro Atlanta is one of the oldest and most essential non-profits serving in Atlanta. Today, we’re looking for you to join us as we carry out our mission to positively impact lives and communities across the state.
At the Y, we’re an association of like-minded people (staff, volunteers, and members), on the forefront of a movement to ensure that everyone -- especially children -- experience an equal opportunity to reach their full potential. In the course of a year, we provide more than 3,000 children, ages 6 weeks through Pre-K with high-quality literacy and STEAM-infused learning; give 58,000 youth and teens access to sports, aquatics, day and resident camps, teen leadership development programs, and employment opportunities;

provide over 200,000 members with programs, services, and facilities to enjoy connection and maintain wellness regardless of age; and engage over 25,000 volunteers and donors from across Atlanta to share in the gift of supporting their communities.

Reporting directly to the Vice President of Communications, the Content and Communications Specialist is responsible for developing story ideas and coordinating the production, scheduling, posting, and distribution of approved content across the YMCA of Metro Atlanta’s communication channels. The role supports the Vice President of Communications and internal creative teams by executing approved plans, managing the development and production of content, managing editorial calendars, coordinating publishing activities, and managing the day-to-day social media operations.

• Draft story summaries, outlines, and content inputs for use across earned, owned, and paid channels, including social media, website, internal and external communications.
• Compile and organize story information, quotes, photos, videos, and background details provided by internal teams.
• Support creative team and/or external partners and vendors to produce content (videos, graphics, photos, etc.)
• Submit content drafts for review and revision by the Vice President of Communications and creative team.

• Execute the day-to-day scheduling and publishing of approved organic social media content.
• Maintain and update editorial calendar and posting schedule.
• Ensure content is posted accurately, on time, and in the correct format for each platform.
• Repost and share approved vendor, partner, and other external content following established guidelines.
• Travel to branches, early learning sites, events, and partners as needed to support story coordination and content gathering.

• Coordinate with internal creative teams, as well as external partners and vendors to manage content production timelines.
• Communicate content needs, deadlines, and revisions as directed.
• Collaborate with creative workflows with ideas.

• Monitor social media comments, messages, and mentions.
• Respond to routine inquiries using pre-approved messaging.
• Escalate issues, sensitive comments, or inquiries according to established procedures.
• Manage direct messages and route requests to appropriate internal departments.

• Prepare approved content for use across multiple platforms (e.g., resizing, formatting, uploading).
• Support the reuse of approved content across appropriate channels, such as social, email, web, and internal channels.
• Ensure all posted content follows brand standards and approval processes.

• Track basic activity metrics (e.g., posts published, engagement counts).
• Compile reports, summaries, and optimization recommendations for review by the Vice President of Communications.
• Maintain organized records of content, calendars, and approvals.

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field and 2+ years of experience in content coordination or social media execution OR High school diploma with 4+ years of experience…