Senior Graphic Designer, AI Focus

Job : 11947

Alternate Locations: United States-New Jersey-Hoboken

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Senior Communication Designer with AI Focus plays a crucial role in integrating AI into graphic design and innovation processes. This position requires a strong grasp of traditional graphic design principles and a keen interest in emerging AI technologies. The successful candidate will help transform how the company approaches graphic design, enhancing creativity and efficiency. By leveraging AI, the Senior Graphic Designer will optimize design workflows, contribute to reducing time to market for new graphics, and improve overall productivity within the design team.

This integration of AI is essential for maintaining a competitive edge and delivering superior customer-centric design solutions.

• Support AI-driven initiatives and help identify areas where AI can enhance graphic design processes.

• Research and recommend AI tools to integrate into graphic design workflows.

• Lead development of AI training courses pertaining to graphic design.

• Lead training sessions on AI tools and continuously develop skills to leverage these tools effectively.

• Develop RAG bots that enable custom graphic design solutions or input for solutions.

• Work with product development, CSI, Marketing, and R&D teams to integrate AI-driven graphic design insights into various projects.

• Engage in cross-functional AI projects, providing graphic design expertise.

• Assist in pilot projects to test and refine AI applications within the graphic design process.

• Promote AI benefits within the design team, participating in workshops and presentations.

• Stay informed on the latest advancements in AI and graphic design, sharing insights with the team.

• Use AI tools to analyze customer preferences and behaviors, incorporating these insights into graphic design projects.

• Help position the company as an innovator in AI-driven graphic design by showcasing successful AI projects.

• Execute the visual articulation (style and tone) of brand strategy, initiatives, objectives, and goals through best-in-class design solutions.

• Lead brainstorming sessions with the creative design team to generate creative ideas.

• Effectively present creative concepts to internal teams, with mastery of recommendations and thoughtful rationale.

• Maintain knowledge of creative marketing trends and best practices.

• Conceptualize, design, and execute omni-channel assets for print and digital channels (including website and emails with a mobile-first lens).

• Evaluate provided creative briefs to ensure information is understood and actionable prior to executing design work. Self-manage execution to brief and recommend design approaches to the Manager, Creative.

• Execute and apply brand style guide elements, including logo, product branding, typography, packaging, photography, and activation materials, ensuring consistency with brand positioning. Construct and document new brand standards as needed.

• Prepare final assets according to specific print production guidelines at high levels of accuracy, efficiency, and replication.

• Collaborate with peers to share best design practices across the organization. Work with copywriters and user experience experts to seamlessly create supporting graphics for different types of product/content experiences.

• Mentor fellow designers through meaningful critiques and other opportunities to share design knowledge and experience.

• Make proactive recommendations to streamline and improve creative processes.

• Perform other tasks as needed

• University degree or college diploma in graphic design, art, or a related field. Bachelor’s degree preferred.

• 5-7 years of experience in a creative/graphic design…