Principal Designer

Overview

Brand Apart is seeking a highly skilled and visionary Principal Designer to lead creative design output—particularly for our flagship client, Trilith—while contributing across the full spectrum of our branding and experiential projects. This is a unique opportunity for a design leader who thrives on execution: a Creative Director‑level thinker who still actively designs, produces, and refines creative work at the highest level.

• Develop and execute sophisticated design work across various formats:
  • Digital:
    Live event content and graphics, websites, social content, digital campaigns
  • Physical/Print:
    Signage, brochures, merchandise
  • Environmental:
    Experience and event design, Installations, Employee Engagement
  • Motion:
    Design boards, concept frames, explainers, visual storytelling
  • Brand Systems:
    Logos, sub‑brand identities, and complete visual identity systems
  • Industrial Design:
    Visual support and mockups as needed for product, spatial, and object‑based concepts
• Translate brand strategy into expressive and scalable design systems
• Generate multiple compelling design options that push creative boundaries and expand client imagination.

• Lead creative for Trilith, setting the tone and raising the bar for how the brand shows up to the world.
• Create an expanded and robust visual identity system for Trilith—complete with world‑class design assets, templates, and guidelines that ensure consistency across every touchpoint.
• Build the Trilith brand that is elevated to world‑class status through a cohesive, compelling, and strategically sound visual identity that reflects its ambition as a global destination for creativity, innovation, and storytelling.
• Ideate and design activations and campaigns with cultural relevance—e.g., World Cup tie‑ins, global partnerships, immersive brand experiences

• Participate in brand strategy, storytelling, and naming processes
• Contribute to big‑picture ideation and campaign development
• Bring fresh, relevant cultural and design references to shape client narratives and creative direction
• Support pitch preparation and contribute to presentations for new business efforts
• Inspire and uplift fellow designers through informal mentorship, critique, and shared ideation
• Partner with the Design Manager to push team output and creative thinking
• Offer constructive feedback and guidance, elevating the quality of design across the organization (without direct management responsibility)

• Actively contribute to team brainstorms, critiques, and creative problem‑solving
• Step in where needed across accounts to support the broader creative team
• Be a reliable, collaborative teammate who thrives in a fast‑paced, idea‑driven environment

• Trilith Project Accountability to:
  Sarah Greenwell + Lowman Harley (and G. Rutherford)
• Join weekly Brand Apart Design Team meetings and Crits (project review/critique time)
• Stay available and engaged on communications channels (Slack, email, text, etc) with the broader Design Team and strategic partners to ensure updates and feedback are provided timely
• Meet Bi‑Weekly with Group CD, Creative Experiences, Ranielle Barbas
• Travel onsite to Trilith as needed for client meetings, presentations and immersion
• Join weekly Trilith Internal and Client meetings
• Collaborate regularly with Trilith Team on ongoing brand work, specifically supporting/working with other lead designer on design deliverables

• 10+ years of professional design experience, including leadership roles or senior‑level execution
• A portfolio that demonstrates a range of high‑caliber work, particularly across brand identity systems, environmental design, and large‑scale brand ecosystems
• Proven ability to think strategically and conceptually, while also executing pixel‑perfect desig
• Experience working on or leading branding efforts for multi‑tiered organizations or conglomerates a strong plus
• Expertise in Adobe Creative Suite; familiarity with Figma, motion tools, and industrial design software is a bonus
• Outstanding communication and presentation skills
• Multi‑disciplinary…