Senior Sales Manager -Home Depot | DIY Channel | CPG; Confidential

We’re a fast-growing, PE-backed CPG company scaling aggressively. We are hiring a Senior Sales Manager in Atlanta to lead our Home Depot and DIY channel strategy.

This is a high-ownership role for someone who has directly led the Home Depot relationship for a CPG brand and understands assortment, merchandising, pricing, and broker leadership at a strategic level. This leader will have full commercial ownership across the DIY and hardware channel.

This is a high-impact, high-visibility leadership role reporting directly to the SVP of Sales, with full ownership of customer strategy, broker management, assortment, pricing, merchandising, and promotional execution.

• Own the Home Depot relationship end-to-end.
• Lead Joint Business Planning (JBP), line reviews, and retailer presentations.
• Drive distribution gains, assortment expansion, whitespace opportunities, and seasonal execution.
• Deliver measurable share growth and revenue expansion across DIY and Hardware channels.
• Lead and hold accountable a high-performing broker network with clear KPIs.
• Ensure strong in-aisle execution, new item placement, and consistent retailer-ready reporting.
• Align brokers with internal Sales, Marketing, Finance, and Supply Chain teams.
• Own assortment strategy, shelving, planograms, pricing, and promotional calendars
• Partner with Finance to manage pricing corridors and margin optimization.
• Analyze promotional ROI and continuously optimize trade investment.
• Own demand planning and forecast accuracy across channels.
• Analyze POS data, Nielsen insights, and shipment trends to drive fact-based selling.
• Collaborate with Supply Chain to ensure operational readiness and inventory alignment.

• Direct Home Depot account ownership required.
• 5+ years of CPG sales experience in DIY, Hardware, Agricultural, Professional, or Drug channels.
• Proven broker network leadership experience.
• Experience owning assortment, merchandising, shelving, pricing, and promotions.
• Strong analytical skills (Power BI, Excel, Nielsen or similar tools preferred).
• Must be based in the Atlanta metro area.

We are seeking a commercially driven leader who operates with ownership, urgency, and clarity; is highly analytical; thrives in a fast-moving growth environment; and collaborates effectively across Sales, Marketing, Finance, and Operations.

This is a confidential search. Company details will be shared with qualified candidates during the interview process.

This is an Equal Opportunity Employer committed to creating an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable federal, state, or local law.