Sales Director, Ecommerce​/Intermediaries​/Pure Play

Location(s): United States of America

City/Cities: Atlanta

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: February 6, 2026

Shift:

At The Coca-Cola Company, our vision is simple yet powerful:
Loved brands, done sustainably, for a better shared future. We are committed to creating world-class excellence in ingredients, innovation, design, and marketing. With an incredible portfolio of brands, we strive to bring unforgettable experiences to consumers across the globe.

As a Sales Director, Ecommerce/Intermediaries/Pure Play, you will be at the forefront of driving growth in the ever-evolving ecommerce and digital landscape by building meaningful customer partnerships and developing innovative strategies to deliver results. If you are passionate about leading in a dynamic and fast-moving industry, growing revenue through ecommerce and pure play channels, and influencing transformational business results, we’d love to have you on our team.

• Own Customer Relationships
  :
  Lead strategic business planning with major ecommerce and pure play customers to build meaningful partnerships and drive mutual growth in revenue, share, and profitability.
• Develop Key Growth Strategies
  :
  Build and execute end-to-end go-to-market strategies for ecommerce and intermediaries, including pricing, analytics, innovation rollouts, and promotional activities.
• Optimize Ecommerce Platforms
  :
  Leverage insights and analytics to optimize customer activation and digital shelf strategies, ensuring our product portfolio resonates with ecommerce audiences.
• Drive Collaborative Business Planning
  :
  Collaborate with partners across key ecommerce intermediaries and pure play platforms to identify business opportunities, resolve challenges, and maximize customer success.
• Lead the Digital Agenda
  :
  Champion ecommerce best practices across our organization to grow capabilities internally and influence strategies aligned with consumer shopping behaviors.
• Innovate with Bottling Partners and Distributors
  :
  Partner with Coca-Cola North America bottlers and distributors to align distribution strategies with ecommerce and pure play priorities.
• Leverage Cross-Functional Expertise
  :
  Align efforts with cross-functional teams in marketing, supply chain, and finance to ensure seamless execution of ecommerce activation strategies.
• Monitor Market Dynamics
  :
  Stay attuned to trends and developments across the ecommerce landscape, analyzing competitive activity and leveraging new insights to shape future strategies.
• Implement Category Innovations
  :
  Launch and activate Coca-Cola’s ecommerce offerings, ensuring strong brand presence across digital platforms and intermediaries.
• Deliver Operational Excellence
  :
  Remove barriers to execution through collaborative and agile initiatives, ensuring the highest level of efficiency and customer satisfaction in ecommerce.

• Education
  :
  Bachelor’s degree or equivalent professional experience is required.
• Experience
  : 8+ years of sales leadership experience in ecommerce, intermediaries, and/or pure play channels within the beverage or consumer packaged goods (CPG) industries.
• Digital Expertise
  :
  Deep understanding of digital commerce platforms, shopper behavior, and customer acquisition strategies across ecommerce and pure play retail partners.
• Leadership Skills
  :
  Proven ability to lead cross-functional teams, manage complex projects, and deliver impactful results in a fast-paced and competitive ecosystem.
• Data-Driven Mindset
  :
  Strong analytical skills with the ability to translate data insights into actionable strategies and scalable solutions.
• Relationship Management
  :
  Expertise in building and enhancing partnerships with decision-makers across ecommerce platforms, intermediaries, distributors, and other stakeholders.
• Strategic Problem-Solving
  :
  Ability to drive win-win solutions through collaboration and innovation, addressing challenges with a long-term vision and operational acumen.

• Iconic & Innovative Brands
  :
  Be the face of some of the world’s most loved brands, including Coca-Cola, Simply, Fairlife, and Topo Chico, across rapidly…