BD & Marketing Operations Sr. Specialist

BD & Marketing Operations Sr. Specialist

2 days ago – Be among the first 25 applicants

The BD & Marketing Operations Sr Specialist plays a critical role in supporting the firm’s marketing and business development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, the specialist drives operational excellence and collaboration throughout the Business Development and Marketing (BDM) department in support of firm priorities. They ensure team infrastructure (people, processes, and technology) is optimized and enables data‑driven decision making.

The specialist collaborates closely with the Senior Manager of Marketing Operations to execute tactically on complex, cross‑department and interdepartmental initiatives that require strategic coordination and collaboration.

This position can sit in any of the following offices:
Atlanta, Austin, Baltimore, Boston, Tampa, Chicago, Dallas, Houston, Los Angeles, Minneapolis, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington. It offers a hybrid work schedule.

• Contribute to the development of and execute on the implementation of sophisticated marketing processes and procedures that support the BDM team.
• Create tools and resources that facilitate transparency and measure ROI within BDM and with lawyers.
• Guide and train the firm's centralized back‑office marketing administrative team, Marketing Central, as their go‑to, day‑to‑day point of contact.
• Improve centralized marketing support by realigning process‑driven tasks.
• Drive planning and production of firm promotional webinars and support other firm event processes.
• Measure and analyze results of marketing initiatives and report on ROI.
• Assist with building a knowledge base in Service Now, incorporating feedback from stakeholders and process owners; use this feedback to create and update process documents across MBD as needed.
• Perform other tasks and special projects as needed.

The ideal candidate has proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. They demonstrate agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. A strategic thinker with strong execution skills, this individual can translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure.

They possess strong executive presence and are comfortable engaging with senior lawyers and firm leadership. Exceptional written and verbal communication skills are essential, along with the ability to distill complex information into clear, compelling messaging. This role requires a collaborative, team‑oriented mindset and the ability to work seamlessly across departments, practice groups, and regions. Proficiency in Microsoft Word, Excel, and PowerPoint is required;

experience with CRM and experience management platforms such as Inter Action is a plus. The successful candidate will bring a growth mindset, intellectual curiosity, and a commitment to continuous improvement in how we support our lawyers and deliver value to clients.

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.

• Knowledge of and experience with webinar operations, including CLE and CPE requirements.
• Proficient in working with Zoom or other webinar platforms.
• Excellent project management and organization skills.
• Strong attention to detail and ability to adhere to strict and moving deadlines.
• Ability to build relationships with internal and external stakeholders.
• Proven ability to manage multiple projects simultaneously and thrive in a fast‑paced, deadline‑driven environment.
• Support implementation and continued improvement of MBD’s platforms and technology stack.
• Self‑starter with strong critical thinking skills and a solid understanding of the Marketing Operations function within a sophisticated global law firm.
• Skilled in analyzing data and leveraging…