Consumer Insights Manager

Overview The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The role supports marketing and consumer research initiatives along with business analytics across brands and marketing activities. The person will be responsible for all phases of primary and/or tracking research, work with external research suppliers as needed, and perform analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.

Essential Functions

• Identify key business questions, drivers, and trends to inform decision making and planning (portfolio and brand level)
• Conduct strategic analysis across all areas of our business including LTOs/promotions, Market Testing, Marketing, Off Premise, Catering, etc.
• Partner proactively with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence strategic plans
• Manage all aspects of research projects, from recommending methodologies, identifying vendors, managing design and scope of research
• Regular engagement with brand marketing teams in order to ensure that research and analytics findings and insights are embedded in their business plans and strategies
• Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives
• Gather market research and competitive intelligence through a variety of tools and resources
• Support leadership through ad-hoc requests

• Bachelor’s degree in business administration, business analytics, marketing or market research, or related field.

• 2+ years of experience in consumer and guest research within the restaurant industry, Preferred
• 2+ years of experience in business/marketing analytics, business intelligence or related field, within the restaurant industry, Preferred

• Advanced Knowledge of Microsoft Excel and Power Point
• Experience in social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase, return on marketing spend, concept & copy testing, menu innovation
• Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing storytelling techniques to communicate a clear, compelling and cohesive story
• Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources
• Ability to quickly navigate ambiguity and large amounts of data
• Organization skills with detail-oriented project management
• Attention to detail with a focus on quality
• Experience organizing, prioritizing, and managing multiple tasks and requests
• Ability to quickly build trust and partnerships across various stakeholder groups
• Ability to learn new software and/or web-based tools quickly

• May be required to travel up to 25% of the time