Brand Manager - Sparkle

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Georgia-Pacific is seeking a brand manager for its Sparkle® paper towel brand, reporting to the Sparkle® brand director. This key role will drive continued momentum of the #1 mainstream paper towel brand by driving its vision, crafting impactful commercial strategies, and managing cross‑functional capability teams to execute against those strategies. Ideal candidates are self‑starters with an entrepreneurial spirit and a track record of contributing to profitable growth in CPG.

• Represent the brand. Integrate the vision across Sales, Supply Chain, Finance, R&D, and Commercial Strategy through strong cross‑functional partnerships.
• Shape portfolio & pricing. Develop recommendations and partner with R&D, Commercial Strategy, and Supply to deliver a winning price/pack/assortment across customers.
• Lead what’s next. Drive innovation planning—turn consumer insights and category trends into future growth opportunities for Sparkle®.
• Champion S&OP:
  Translate strategy into forecasts and actionable plans that balance demand, supply, service, and profitability.
• Unlock market growth. Support annual account planning with Sales—challenge assumptions, align plans, and convert momentum into measurable results.
• Optimize investments. Use economic thinking and marginal analysis to prioritize spend for the highest return.
• Be data‑driven. Apply analytics to test, learn, and continuously improve commercial strategies.
• Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking.
• Be contribution‑motivated, collaborating with cross‑functional teams while being agile with high‑sense of urgency.
• Be able to connect the dots and clearly & effectively communicate to different audiences.
• Willingness to take risks consistent with the company’s and brand’s risk profile.

• Bachelor’s degree or higher
• 5 years of business experience
• Background in brand/product management/sales with consumer‑packaged goods
• Experience communicating complex concepts and ideas in simple language across cross‑functional teams

• MBA
• Background & understanding of CPG or Retail industries
• Experience leading commercial activation within established CPG organizations

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength—focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, disability and retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.

Specific eligibility criteria are set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify.