Market Planning & Growth Strategy Manager

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

The team connects external market opportunities to GBG’s product strategy, ensuring investments are prioritized in high-growth areas and executed effectively. We partner across product, engineering, sales, and regional leadership to align market insights with product portfolio decisions, commercialization, and go-to-market execution.

This role is a senior individual contributor position within the Global Product Planning team. You will be responsible for conducting market analysis, building business cases, and translating insights into actionable strategies that support GBG’s growth agenda. You’ll work closely with senior leaders and cross-functional teams, providing the analytical rigor and strategic perspective needed to guide decisions.

• Conduct market and competitive analysis to identify emerging trends, growth opportunities, and risks.
• Build business cases and investment frameworks to support prioritization of product and go-to-market initiatives.
• Partner with product, engineering, and commercial teams to align technical capabilities with market needs.
• Support pre- and post-launch readiness by coordinating with sales, service, and support.
• Develop clear, executive-ready presentations and reports that communicate insights and recommendations.
• Monitor performance of market strategies and recommend adjustments based on data and business conditions.
• Contribute to portfolio planning by assessing product mix, positioning, and opportunities for new concepts.
• Collaborate with procurement and partner management teams to evaluate third-party solutions and partnerships.

• Strong analytical and problem-solving skills with experience in market research and financial modeling.
• Business acumen, including familiarity with P&L drivers and commercial levers.
• Excellent communication skills, with the ability to craft compelling narratives for senior stakeholders.
• Experience working cross-functionally in a global matrix organization.
• Ability to manage multiple priorities and deliver outcomes under time constraints.
• Domain expertise in fraud, identity, or SaaS technology markets is a plus

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, apply we’ll be in touch.

Unleash your potential and be part of our mission to power safe and rewarding digital lives.