Brand Director, East Brands; Tilray Beverages

Brand Director, East Brands (Tilray Beverages)

Apply for the Brand Director, East Brands (Tilray Beverages) role at Tilray Brands, Inc.

Tilray Brands, Inc. (Nasdaq: TLRY, TSX: TLRY) is a global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. The company is a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness, and create memorable experiences.

Tilray’s platform supports over 40 brands in more than 20 countries, including comprehensive cannabis offerings, hemp‑based foods, and craft beverages.

• Brand Strategy & Positioning
  • Brand Plan Execution:
    Align marketing initiatives with strategic objectives, ensuring consistent brand growth and profitability.
  • Define brand architecture and keep messaging consistent across every pint, post, and party.
• Marketing Leadership
  • Lead a team of passionate marketers to deliver campaigns and programs that are high quality and consistent across every channel.
  • Oversee creative development, media planning, and activations across digital, social, experiential, and retail.
• Portfolio Management
  • Balance the unique personalities and various business life cycles of our regional craft brands while finding smart ways to share resources and amplify impact.
  • Spot opportunities for seasonal brews, collaborations, and limited releases that keep our brands engaged in the craft community.
• Consumer Insights & Analytics
  • Tap into data to guide strategy, optimize spend, and measure ROI.
  • Stay ahead of trends, consumer behaviors, and where the industry is heading.
• Cross‑Functional Collaboration
  • Partner with Sales, Operations, Tap Rooms and Finance to make sure marketing drives distribution and revenue.
  • Work closely with brewery teams to keep things authentic and local—because craft is all about community.

• 10+ years of progressive experience in brand marketing, preferably in beverage, CPG, or lifestyle brands. Experience with the three‑tier system strongly preferred.
• Proven success managing multiple brands within a portfolio structure.
• Excellent analytical and organizational skills.
• Self‑starter with an ability to take brand objectives and strategic direction and develop a comprehensive strategic approach to achieve brand goals.
• Ability to convey brand messages in an exciting and interactive manner; outgoing, organized, professional, with strong attention to detail, flexible and able to adapt well to challenging and ever‑changing situations, high energy level and a "get it done" attitude.
• Strong leadership and team development chops. Experience leading cross‑functional teams to deliver integrated campaigns.
• Expertise in integrated marketing, digital strategy, and experiential activations.
• Exceptional problem‑solving ability.
• Proficient with MS Office Suite (Word, Excel, PowerPoint).
• Experience working with a budget and P&L.

• A chance to shape the future of craft beer, working for a global premium lifestyle company with a house of brands & innovative products that inspire joy, wellness and create memorable experiences.
• Collaborative, entrepreneurial environment with room for innovation.

• PTO & Paid Personal Time Off
• 401(k)
• Medical, Dental, Vision and Supplemental Insurances
• Performance Based Incentives
• Employee & Family Assistance Program
• Growth and Internal Mobility Opportunities
• Some pretty good beer!

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Tilray does not use artificial intelligence tools to screen, assess, or select applicants.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g., passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.