Product Marketing Manager

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Singapore, Singapore, Singapore

Department:
Marketing

Job posted on Sep 15, 2025

Employment type:

Full Time

Match Move is a profitable Singapore-based fintech company and one of Asia’s leading Banking-as-a-Service (BaaS) providers, enabling businesses to embed financial services directly into their digital ecosystems. Operating its proprietary, secure, and regulated Banking Wallet OS platform across Asia and beyond, Match Move empowers enterprises to issue accounts, cards, payments, loans, and other financial products seamlessly within their own platforms.

The company is experiencing double‑digit year‑on‑year growth and processes billions of dollars in transactions each year, underscoring its scale, resilience, and trust among partners and users. Recognized with multiple industry awards—including the Frost & Sullivan’s 2025 Singapore Enabling Technology Leadership Recognition for Excellence in Embedded Finance Innovation—Match Move has been celebrated for driving innovation across a wide range of embedded finance use cases.

By partnering with leading local banks and ecosystem players, Match Move bridges the gap between traditional banking and modern digital commerce. Its mission is to deliver innovative, secure, and inclusive financial technology solutions that drive digital transformation for businesses while empowering millions of end users across the region.

With a strong commitment to innovation, regulatory excellence, and sustainable growth, Match Move continues to pioneer new approaches to embedded finance, redefining how businesses and consumers access and interact with financial services in Asia and beyond.

This role requires you to work closely with the Product and Commercial teams to develop and execute comprehensive digital marketing strategies that drive awareness, adoption, and growth of our API‑first B2B2X embedded finance Banking‑as‑a‑Service solutions.

• Lead the development and execution of integrated digital marketing campaigns to enhance Match Move's brand presence and thought leadership in the Banking‑as‑a‑Service space.
• Manage paid media campaigns across digital platforms (Google Ads, Linked In, programmatic) with focus on reaching B2B decision‑makers and driving qualified leads.
• Create compelling content marketing strategies including articles, case studies, whitepapers, videos, and thought leadership content to establish Match Move as the leading BaaS authority in Asia.
• Plan and execute digital events, webinars, and virtual conferences to drive lead generation and showcase embedded finance capabilities.
• Utilize marketing analytics tools (Google Analytics, marketing automation platforms, CRM systems) to track campaign performance, generate insights, and optimize marketing spend.

• Drive product marketing initiatives including go‑to‑market strategies, product positioning, and messaging for Match Move's Banking Wallet OS platform and API solutions.
• Collaborate with Product teams to understand technical capabilities and translate complex embedded finance features into compelling marketing narratives for B2B audiences.
• Develop product‑specific marketing collateral, sales enablement materials, and technical documentation to support business development and sales teams.
• Create and optimize developer‑focused marketing content and resources to drive API adoption and integration.
• Support product launches with comprehensive marketing campaigns that effectively communicate value propositions to financial institutions, fintechs, and enterprise clients.
• Manage relationships with external marketing agencies and technology partners to amplify reach and effectiveness of product marketing initiatives.

• Minimum 5 to 8 years of digital marketing and product marketing experience, preferably in fintech, Banking‑as‑a‑Service, or API‑first technology sectors.
• Proven track record in developing and executing successful integrated marketing campaigns targeting…