Senior Director, Channel Marketing Analytics

Risepoint is an education technology company that provides world‑class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high‑ROI, workforce‑focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

Risepoint is seeking a Senior Director of Marketing Analytics to lead the analytical strategy, measurement frameworks, and insight generation that drive performance across our paid, organic, email, and field marketing channels. This leader will serve as the primary strategic partner to Channel Marketing leadership—shaping hypotheses, guiding investment decisions, and delivering the rigorous measurement, testing, and insights needed to maximize ROI and accelerate growth.

This role will oversee the development of best‑in‑class attribution, experimentation, and incrementality frameworks; deepen understanding of channel performance drivers; and create actionable recommendations that improve efficiency and effectiveness across the full marketing funnel. The ideal candidate combines strong technical fluency, exceptional business partnership, and a bias toward operational impact—translating complex analyses into clear narratives that shape strategy and outcomes.

• Strategic Partnership & Insight Leadership
• Serve as the senior analytics leader partnering directly with Channel Marketing executives to shape strategy, optimize investment, and identify growth opportunities.
• Translate complex channel performance data into actionable insights, elevating understanding of funnel dynamics, ROI drivers, and emerging performance patterns.
• Challenge assumptions, frame hypotheses, and guide the team toward the highest impact questions; influence prioritization of campaigns, budgets, and channel mix.
• Deliver compelling, executive‑ready narratives that support decision‑making for business reviews, priority‑setting, and investment planning.

• Own measurement frameworks including attribution, incrementality, causal inference, and experimentation.
• Build and scale test‑and‑learn practices—A/B testing, geo experiments, MMM enhancements, creative testing, and more.
• Develop frameworks quantifying true lift and channel contribution to guide investment with confidence.
• Partner with data engineering and BI teams to strengthen data quality, instrumentation, and analytical readiness.

• Lead analytics informing targeting, bidding strategies, creative performance, spend allocation, and engagement patterns.
• Surface proactive insights on saturation, marginal returns, audience behavior, and channel scaling thresholds.
• Analyze competitive, seasonal, and external factors to contextualize channel performance.
• Build forecasting and scenario models supporting budget and investment decisions.

• Lead, mentor, and grow a team of analysts; elevate technical depth, rigor, and business acumen.
• Establish shared methodologies, analytical standards, and scalable processes.
• Create a culture of curiosity, innovation, and insight‑to‑action across the team.

• Apply AI/ML techniques—including uplift modeling, creative intelligence, and predictive bidding—to identify new optimization levers.
• Leverage GenAI tools to accelerate exploratory analysis, automate insights, and enhance storytelling.
• Collaborate with engineering to ensure analytics models and workflows are production‑ready and continuously improved.

• Marketing Analytics is a trusted strategic partner to Channel Marketing.
• Channel leaders rely on this role to shape investment decisions, challenge assumptions, and translate performance data into clear guidance on where to spend, scale, or pull back.
• A clear, shared framework exists…