Marketing Communications Manager - Marketing and Communications

Job Description

The Marketing Communications Manager will proactively lead Ashland University marketing and communication efforts through the creation of integrated communication campaigns that focus on driving brand and enrollment growth, the current student experience, and the engagement of partners, parents, alumni, and donors. The main communication tactics in this role include email, traditional mail, text, and print materials. This position is fully in-person at the Ashland University Main Campus located in Ashland, OH.

• Demonstrate how all the university communication tactics impact enrollment, retention, and fundraising objectives.
• Benchmark and increase KPIs across all primary audiences.

• Create intimate partnerships with key stakeholders across departments such as enrollment management, advancement, student affairs, academics, and more to ensure there is alignment and trust in the development of comprehensive communication plans.
• Develop a university wide communication schedule that enables collaboration and intentional planning.
• Develop a central and dynamic list management process to proactively maintain the right list of contacts for each audience.
• Actively manage communication technology platforms to create single, multi-step, or triggered campaigns that enable personalization to each key persona, stage, season, and interaction pattern.
• Leverage modern technology to brainstorm communication needs, edit, and prepare copy to support tactical and strategic plans.
• Partner with subject matter experts to create and sustainably manage the following communication needs:
  • The end-to-end communication flow for undergraduate and graduate admissions, including parents when appropriate.
  • A partner communication plan that facilitates engagement for enrollment objectives.
  • Fundraising campaigns that include engaging points of communication and recommended personal outreach tactics.
  • Ongoing donor stewardship that keeps those that generously give engaged with key updates.
  • Ongoing alumni stewardship that begins immediately upon graduation and focuses on continuing to stay connected for clear benefits.
• Inspire increased awareness, registrations, and engagement for key events across all stakeholders.
• Partner with key stakeholders across campus on how to create centralized communications for current students to be aware key responsibilities and campus opportunities.
• Partner with key stakeholders on a centralized communication plan to parents to keep them engaged throughout the recruitment cycle and throughout their time at AU.
• Establish documentation for ways of working, best practices, and be capable of training to extend the reach of the department.
• Actively monitor trends, KPIs, and make proactive adjustments to campaigns.

• Bachelor's degree in marketing, communications, digital marketing, or related area of study.
• Two (2) to three (3) years of experience with communications, email, social media, content creation, or other related areas of practice.
• Ability to work in-person at the Ashland University Main Campus in Ashland, OH.

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