Product Marketing Manager

Eden Brothers is one of the largest online retailers of flower bulbs and seeds in the United States and is located in Arden, North Carolina. Our mission is to help gardeners of all experience levels create beautiful, thriving landscapes through premium products and expert guidance. We’re building a brand that celebrates the joy, pride and connection to nature that gardening brings.

Important Note: This role is only open to candidates living in the Southeastern US. Candidates based in Western North Carolina (Asheville, Arden and surrounding areas) are preferred.

The Product Marketing Manager is the bridge between Eden Brothers’ products and the customers who love them. This role connects product strategy, seasonal planning, customer insight and performance analytics to ensure that our product portfolio and corresponding campaigns are clear, compelling, and commercially effective.

Working closely with Product, Operations and Customer Support, the Product Marketing Manager owns marketing-side go-to-market execution while also playing a critical role in merchandising, portfolio assessment, and customer insight-to-action. From market research to campaign assets, this role helps customers – and our internal teams – understand what makes Eden Brothers’ seeds and bulbs exceptional.

The ideal candidate is a well-rounded product marketer and copywriter. They are naturally collaborative, detail oriented and curious, and enjoy improving brand effectiveness through iteration and insight. They bring a genuine interest or expertise in gardening and have a strong instinct for creating positive customer experiences.

• Own the marketing-side GTM process for new collections, limited drops, and seasonal refreshes – from positioning and messaging to launch execution and post-launch performance analysis.
• Ensure GTM readiness, partnering with product, ops, creative, commerce, paid media, CRM and customer support contacts to ensure alignment for launches that meet and exceed objectives.
• Develop GTM briefs that refine target customer, value propositions, key assurances, launch timing, channel strategies, and how product maps back to overall growth goals.
• Own merchandising across CLPs, PLPs and site navigation to ensure customers are guided to the most relevant products for their garden, region and intended planting season.
• Partner with Creative and Product teams to guide image sourcing, packaging content, and campaign assets that reinforce product positioning and reduce customer friction.
• Develop strategic PDP and product copy to ensure accuracy, clarity, and conversion impact and define dynamic, segment-based messaging for the website.

• Serve as a key marketing partner in seasonal planning and SIOP processes, translating demand forecasts and inventory realities into merchandising, advertising and promotional strategies.
• Support Director of Commerce and agency partners in aligning media investment and channel mix with product availability, seasonal priorities, and category-level forecasts.
• Regularly merchandise PLPs and CLPs with high-performing, seasonally-relevant products and ensure website filters accurately guide the customer to what will be most suitable for their garden.
• Ongoing support of product portfolio performance against demand forecasts, contribution goals, and customer engagement and sentiment metrics.

• Own marketing and product Voice of Customer (VOC) metrics, including reviews, NPS, returns, and customer service feedback, translating into actionable GTM and content improvements.
• Partner with Customer Support to proactively address reoccurring questions, objections, and friction points through improved messaging, assets, and customer education.
• Monitor the competitive and retail landscape – including packaging, pricing, claims, promotions, and customer sentiment – and surface insights to inform marketing strategy and decisions.
• Ensure pricing, packaging, and key product claims resonate with customers and are consistently represented across channels and product assets.

• 5+ years in product marketing,…