General Manager; Multi-Concept

Overview

Burial Beer is seeking an experienced General Manager to lead and unify front-of-house operations across our multi-concept hospitality and live music venues at our Buxton Avenue location on Asheville’s South Slope. This dynamic space brings together Eulogy, our live entertainment and private event venue, with VISUALS, our rooftop wine and cocktail bar. The two spaces operate as distinct concepts within a single, highly-integrated environment.

This is a hands-on, highly collaborative role for a leader who thrives in event-driven, high-energy settings and understands how to balance hospitality, live entertainment, and operational excellence. The ideal candidate leads from the floor, works alongside their teams, and brings a strong people-first leadership style grounded in strong self-accountability. They have a deep adoration for music, beverage, and the guest experience, and take pride in creating meaningful moments for guests while serving as a steady, unifying presence across teams, programming, and service.

Burial Beer Co. was founded in 2013 by Doug Reiser, Jess Reiser and Tim Gormley and driven by a passion for craft, community and the creative. Burial invests in consistency and integrity of the product we make, the cultural values we embody and the community we live in. Connection runs deep with intention to source ingredients with story and humanity, within the commitment to building relationships in our industry and community and in our support of one another.

• CONNECTIVITY - Celebrating the human experience through storytelling, personal relationships, and meaningful collaborations.
• COURAGE - Empowering yourself and those around you to go beyond what you know and boldly innovate with the understanding that failure and discomfort are essential to continued growth
• INCLUSIVITY - Cultivating a safe, supportive and accessible environment of opportunities that honor, respect and uplift individual identities and experiences.
• INTEGRITY - Setting and upholding a standard of quality for the processes we implement, the products we craft, the experiences we create and the values we embody

Multi-Concept Operational Leadership

• Oversee all front-of-house operations across all concepts of Eulogy music venue and VISUALS Rooftop Wine Bar
• Establish and uphold service standards and hospitality culture that drive a consistent, seamless guest experience across multiple concepts, programs, and events.
• Maintain an active, visible leadership presence during peak service periods, concerts, and high-impact events
• Lead FOH Coordinators, Leads and service teams across both concepts
• Design and manage a unified, cross-trained staffing structure that supports multi-concept operations across spaces
• Oversee labor planning and coverage to balance service quality, employee experience, and financial performance
• Implement and manage fair, transparent tip pool structures.
• Own FOH labor budgets, productivity targets, and performance benchmarks.
• Monitor labor efficiency, event profitability, and service performance across concepts.
• Identify opportunities to improve revenue, operational efficiency, and guest experience.
• Report operational performance, insights, and recommendations to ownership and leadership.
• Oversee private events across both concepts, ensuring seamless integration with existing programming and public service
• Establish clear communication channels between all teams and foster collaborative, solution-oriented team and leadership culture
• Ensure consistent policies, SOPs, and service standards across concepts

• Oversee front-of-house operations for live music events including coordination with booking, production, and bar teams to ensure smooth execution
• Directly manage and support the Talent Manager role and responsibilities related to bookings for music venue, Summer Concert Series and overall artist management on site
• Plan and staff live music events in alignment with operational needs, supporting effective service flow and guest experience
• Ensure all events are planned and executed with safety as a priority, maintaining compliance with venue policies, crowd…