Senior Vice President, Product

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

The Senior Vice President of Product is the strategic and operational leader responsible for defining our product vision, accelerating market adoption, and delivering exceptional business performance. This role will help drive the transition of our trusted legacy platform to our next-generation AI experiences, ensuring a modern, intuitive UX for our entire ecosystem - from the SMBs and families Rocket Lawyer serves to the legal professionals who support them.

The ideal candidate possesses deep experience in PLG
, and subscription-based / marketplace business models across both consumer and SMB markets. The candidate must have a proven ability to leverage customer insights to create compelling experiences that accelerate user acquisition, upsell, and long-term retention
. This leader will be instrumental in bringing clarity, cohesion, and disciplined execution to a fast-moving, cross‑functional organization.

• Define, articulate, and relentlessly champion an ambitious, long‑term product strategy.
• Leverage the Product Operating Model to deliver a product roadmap focused on innovative, AI‑led experiences that drive value across the entire product lifecycle while simultaneously optimizing the current platform.
• Lead the harmonization of legacy platform features and new AI‑driven products into a single, intuitive, customer experience.
• Build partner facing solutions that support new member acquisition.
• Cultivate an innovative product culture that skillfully balances speed, agility, and disciplined prioritization.

• Own the Product‑Led Growth (PLG) experiences designed to engage, upsell, and retain all customer segments.
• Own product‑driven revenue drivers, including activation, engagement, conversion and retention.
• Partner closely with Growth, Operations, and Finance on pricing, packaging, and go‑to‑market strategies to maximize new member growth, retention, and Customer Lifetime Value (LTV).
• Instill a culture of operational rigor for roadmap planning and delivery (focusing on speed, consistency, quality, and customer‑informed decisions). Own scoping and resource planning.
• Oversee product migrations, transitions, and adoption strategies to minimize friction and maximize customer value realization.
• Build, mentor, and scale a high‑performing Product organization
  , including Product Managers, Design, and Product Operations.
• Create strong alignment across Product, Engineering, Data, Growth, and Operations to ensure coordinated, high‑velocity execution.
• Serve as a senior executive voice across the company, influencing strategy and effectively representing the product direction to internal and external stakeholders.
• Direct qualitative and quantitative UX research and customer surveys to ground all product experience decisions in a deep understanding of customer needs, barriers, and motivations.

• 15+ years of progressive product management experience, including 8+ years in executive leadership roles, with at least 5 years leading product teams through large‑scale transformation.
• Demonstrated success in driving strategy, adoption, and performance within high‑growth, subscription‑based businesses (Consumer and SMB).
• Proven track record of delivering measurable, material growth in customer acquisition, expansion, and retention.
• Extensive experience managing product portfolios that include both established, legacy systems and new platform innovations.
• Strong understanding of AI‑enabled products, data‑driven decision‑making,…